Associate Manager, Integrated Marketing - San Leandro - Ariat

    Ariat
    Ariat San Leandro

    1 week ago

    Description
    About the Role
    We are seeking a self-motivated Associate Manager, Integrated Marketing to support the development and execution of marketing initiatives across packaging, retail, ecom, events, integrated campaigns, and Sales & global support. This role is highly cross-functional and requires excellent communication, project management, and attention to detail. The ideal candidate brings curiosity, drive, and a strong ability to translate product and brand storytelling into compelling marketing assets.
    You'll Make a Difference By
    • Partnering with product teams to brief and develop product packaging; managing projects end-to-end from request through production
    • Supporting Brand Manager with all new and redesign packaging requests; including briefing, setting up meetings, taking notes, circulating rounds for approvals, etc
    • Assisting with point-of-sale materials and signage, serving as a liaison between Brand, Retail, and Sales to ensure alignment and execution
    • Assisting with copy and asset development for new and key products to include workbook copy, icons, technology illustrations, etc
    • Managing monthly integrated marketing campaigns: entering and tracking projects in project management platform, recommending products and imagery to feature, tracking inventory, maintaining the marketing calendar, and assisting with email & SMS scheduling
    • Collaborating with the Sales team to manage creative development of ad-hoc retailer advertising and point-of-sale materials
    • Uploading and maintaining marketing assets on the asset management platform, Bynder. Ensuring seasonal organization and accessibility for Sales and international partners; fulfilling image requests and content for monthly communications
    • Working directly with Sales, Key Account, and International Teams to better understand needs and partnering with the Marketing Team to get needs met
    • Managing misc. corporate signage, sales meeting, tradeshow and presentation requests
    • Supporting seasonal photo shoot and influencer content initiatives (wardrobe alignment, logistics, and coordination)
    • Assisting with other responsibilities based on business needs
    About You
    • 4+ years experience in a marketing position required
    • Proven ability to effectively manage multiple projects in a dynamic environment and deliver according to timelines
    • Highly organized, able to effectively balance creative and operational needs with a strong attention to detail
    • Must have excellent collaboration, and communication skills. Able to communicate effectively through verbal and written communication with cross-functional partners at all levels
    • Proactive and resourceful with strong problem-solving and follow-through
    • Proficiency in MS Excel, Outlook, and PowerPoint, Adobe Professional, Airtable or similar project management platform
    • Experience in apparel and/or footwear industries a plus
    • BA or BS required
    About Ariat
    Ariat is an innovative, outdoor global brand with roots in equestrian performance. We develop high-quality footwear and apparel for people who ride, work, and play outdoors, and care about performance, quality, comfort, and style.
    The salary range for this position is $80,000 - $87,000 per year.
    The salary is determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data for geographic locations. Ariat in good faith believes that this posted compensation range is accurate for this role at this location at the time of this posting. This range may be modified in the future.
    Ariat's holistic benefits package for full-time team members includes (but is not limited to):
    • Medical, dental, vision, and life insurance options
    • Expanded wellness and mental health benefits
    • Paid time off (PTO), paid holidays, and paid volunteer days
    • 401(k) with company match
    • Bonus incentive plans
    • Team member discount on Ariat merchandise
    Note: Availability of benefits may be subject to location & employment type and may have certain eligibility requirements. Ariat reserves the right to alter these benefits in whole or in part at any time without advance notice.
    Ariat will consider qualified applicants, including those with criminal histories, in a manner consistent with state and local laws. Ariat is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis protected under federal, state, or local law. Ariat is committed to providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, email
    Please see our Employment Candidate Privacy Policy at to learn more about how we collect, use, retain and disclose Personal Information.

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