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84.51° Cincinnati, United States84.51° Overview: · 84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase. · Powered b ...
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Senior Media Account Executive, Programmatic Non-Endemic - Cincinnati, OH, United States - 84.51˚
Description
84.51 Overview:84.51 is a retail data science, insights and media company.We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase.
Powered by cutting-edge science, we utilize first-party retail data from more than 62 million U.S.households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey using 84.51 Insights, 84.51 Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.
Join us at 84.51__________________________________________________________SUMMARY:
The intersection of media & commerce is creating new opportunities for advertisers to drive demand & grow share.
Kroger Precision Marketing leverages rich 1P data to target messages, bridge advertising into commerce and transparently evaluate effectiveness of media activations.
Retail will transform the media ecosystem and Kroger will be at the forefront.The Senior Media Account Executive will be responsible for developing and delivering media plans for Non-Endemic clients, helping them meet consumers via Kroger Precision Marketing's programmatic digital solutions.
This newly created role will be responsible for the growth and expansion of KPM's Non-Endemic offering including:working hand-in-hand with Media Planning to ensure alignment of digital tactics to client objectives, partnering with Campaign Management to ensure campaigns are delivered with excellence and remain connected with the KPM Product Team to highlight new partnerships and evolving solutions, all while delivering superior client satisfaction
RESPONSIBILITIES:
Growing and maintaining a book of new business and driving the selling cycle with a portfolio of Non-Endemic clients including working with different groups that own advertising and marketing budgets (Brand Direct Relationships, National Agencies of Record, Digital Teams)Developing trusted client relationshipsGrow revenue and provide industry knowledge within QSR, FinServe, Apparel/Retail, Auto, Tourism, Telecom & EntertainmentDeveloping media recommendations leveraging Kroger Precision Marketing's programmatic Audience Solutions to achieve the Brand and Agency objectives.
Experience in consultative selling, with proven ability to deliver sales resultsPrevious selling history of data usage for media targeting and programmatic media.
Strong understanding of data usage for media targeting as well as programmatic platformsExperience engaging with agencies and brand direct clients across marketing verticals, including Ecomm, Brand & National advertising, Retail Teams and Digital MediaProven client leadership skills; ability to develop relationships and influenceAnalytical acumen to make decisions; understand and optimize media campaignsStrong interpersonal skills and ability to internally partner on behalf of the clientEffective and proactive project management skillsAbility to articulate and translate client objectives to build a media planComfort interpreting closed-loop media measurement tying marketing to sales using retail dataExcellent communication, presentation and interpersonal skillsDemonstrated ability to share actionable recommendations in a concise and persuasive mannerBachelors' degree B.A.
/ B.S or equivalent work experience.6+ Digital media and advertising salesTravel is required to advance client relationships (up to 50% of time depending on location)Salary to be determined by multiple factors including but not limited to relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data.
In addition to salary, this position is also eligible for commissions.Base Range for New York:
$138,600 - $189,000.
Below is a list of some of the benefits we offer our associates:
Health: Medical: with competitive plan designs and support for self-care, wellness and mental health
Dental:
with in-network and out-of-network benefit
Vision:
with in-network and out-of-network benefit
Wealth:
401(k) with Roth option and matching contribution. Health Savings Account with matching contribution (requires participation in qualifying medical plan). AD&D and supplemental insurance options to help ensure additional protection for you.
Happiness:
Hybrid work environment.
Paid time off with flexibility to meet your life needs, including 5 weeks of vacation time, 7 health and wellness days, 3 floating holidays, as well as 6 company-paid holidays per year.
Paid leave for maternity, paternity and family care instances.#LI-AB1
