Director, Product Marketing - San Francisco - VSCO

Description

Director, Product Marketing

VSCO (pronounced visco) is a platform that equips photographers with the tools, community, and exposure they need to expand creatively and professionally. VSCO maintains a rich and authentic creative environment that serves photographers at all levels preserving a home for creative opportunity, inspiration, and connection. Our mission is to champion photographers so they can make it. We empower photographers to connect with other creatives and businesses with our suite of creative tools that spans from mobile to desktop and across our global community.

We are looking for people who are driven and demonstrate initiative in taking our company mission to the next level. Employees here have the opportunity to make a big impact, and believe that when we build together, we achieve stronger outcomes than we could alone.

We're looking for a seasoned Director, Product Marketing to set the vision, strategy, and operational foundation for Product Marketing at VSCO. This leader will steward how our creative tools and experiences show up in the market, ensuring our product narrative is crystal clear, differentiated, and deeply aligned to the needs of creators.

In this highly strategic and hands-on role, you will own the end-to-end product marketing function. You will define the long-term roadmap, elevating the team's craft, and driving the programs that fuel product adoption, market expansion, and brand love. You'll partner closely with Product, Design, Growth, and Brand to influence product direction, bring breakthrough ideas to market, and ensure that the creator's voice guides decisions at every level.

As an experienced people leader, you will hire, mentor, and scale a high-performing PMM team while establishing the operating model that enables VSCO to move with clarity, speed, and cross-functional alignment. You'll balance long-term strategy with a willingness to get into the details, ensuring both vision and execution are exceptional.

This role is ideal for a leader who thrives in ambiguity, sees around corners, and is energized by building for a highly creative, fast-evolving audience.

The Day to Day

• Set the vision and long-term strategy for Product Marketing at VSCO, defining how we position, launch, and scale our creative tools in the market.
• Build, lead, and develop a world-class PMM team, establishing systems, rituals, and frameworks that elevate execution and strategic alignment across the org.
• Own company-wide positioning and messaging architecture, ensuring consistency, differentiation, and clarity across our suite of creative tools and experiences.
• Drive go-to-market excellence for major launches. You lead insight development, GTM planning, and cross-functional orchestration from concept to adoption.
• Shape product strategy by partnering deeply with Product and Design, representing the voice of the creator and influencing roadmap decisions with data and insights.
• Drive market and competitive intelligence, guiding segmentation, personas, research, and insight synthesis to sharpen product direction and marketing strategy.
• Partner with Growth, Brand, and Lifecycle teams to develop integrated campaigns that drive acquisition, engagement, retention, and expansion.
• Establish and operationalize KPIs for positioning, launches, and adoption; leverage data to measure performance and continually optimize our GTM engine.
• Act as a strategic force multiplier, elevating cross-functional decision-making, creating clarity, and helping VSCO operate with greater speed and focus.

Qualifications

• 12+ years of product marketing experience, including deep experience in consumer mobile, creative tools, or prosumer technology.
• 5+ years leading and developing high-performing PMM teams, with a track record of coaching strong ICs and scaling a function.
• Proven success owning positioning, messaging, and GTM for complex, multi-product portfolios with high visibility and strategic impact.
• Expertise in customer research, insight development, segmentation, and translating creator needs into product and marketing strategy.
• Exceptional cross-functional leadership, with the ability to influence senior stakeholders, drive alignment, and move org-wide initiatives forward.
• A gifted communicator and storyteller who can simplify complexity and articulate narratives that resonate from executives to creators.
• Highly analytical mindset with experience building KPIs, validating assumptions, and leveraging data to shape strategy and drive outcomes.
• Comfortable operating in fast-paced, high-ambiguity, high-accountability environments.
• Passion for creativity, photography, and VSCO's mission; deep empathy for the creator mindset.

Job Perks

• Hybrid work with an office in San Francisco, CA
• Regular in-person events to connect and collaborate
• Competitive salary & equity
• Medical, dental, and vision insurance for employees and families
• Flexible Time Off
• Company-paid parental, medical and caregiver leave
• Other perks including mental health resources and tech reimbursements

Compensation

The base salary for this position will vary based on several factors, such as relevant experience, location and your approved internal leveling assessed during the interview process. The base salary range for this role is $240,000 - $260,000. Salary is one component of our total compensation package. This position also qualifies for equity (i.e. stock options) and is eligible for discretionary bonuses based on performance.

The benefits available for this position include flexible time off, a 401K retirement plan, insurance (medical, dental, vision, life/AD&D, short and long term disability), and 11 paid holidays. We also provide paid sick time as required by state and local law. Additional benefits and perks contained in our standard employee benefits package are also offered for this position.

Please note :

The application window for this role will be open until at least 1/19/2026. This opportunity will remain online based on business needs which may be before or after the specified date.

Be careful of fraudulent job posts. If you receive outreach from someone claiming to work for VSCO, please verify they are communicating through the proper channels email domain or through Greenhouse).

Note that VSCO will never ask for financial information or sensitive personal information during the application process.