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    Consumer Insights Manager - New York, United States - Compana Pet Brands

    Compana Pet Brands
    Compana Pet Brands New York, United States

    3 weeks ago

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    Description

    Title:
    Consumer Insights Manager


    Location:
    Chesterfield, MO


    Hybrid Schedule:
    Tuesday-Thursday in office

    We are actively seeking a

    Consumer Insights Manager

    to join our growing organization and help us Nurture What You Love

    For over 150 years, Compana Pet Brands has been nurturing the lives of pets and their families.

    Like you, we know pets are an important part of the family and just like family, they always come first.

    Our team of passionate pet lovers around the world are dedicated to delivering care and wellness solutions that improve the quality of life for pets of all shapes and sizes, through all stages of their lives.


    As we continue to grow, we are looking for a results-driven Consumer Insights Manager to lead our consumer research efforts and provide valuable insights that will inform and shape our business strategy.

    The ideal candidate will have a deep understanding of consumer behavior, market trends, and a proven track record of translating data into actionable business recommendations, helping to shape new product development, communications plans, packaging development and other critical projects.

    If you are an experienced Insights Manager with a passion for pets, a preference for hands on ownership of projects and a drive to build new capabilities within a scaling organization, this might be the role for you.

    As our Consumer Insights Manager, you'll make an impact by:

    Collaborating with cross-functional teams to identify key research questions and objectives.

    Developing and executing a comprehensive consumer research strategy aligned with business objectives.


    Designing and overseeing both quantitative and qualitative research studies to gain a holistic understanding of consumer preferences, attitudes, and behaviors.

    Leveraging third party SaaS platforms (e.g. Qualtrics, Quantilope, etc.) to establish in-house testing capabilities inclusive of concept screeners, max diff, conjoint and other analysis as needed.

    Analyzing and interpreting research findings, extracting actionable insights that inform product development, marketing strategies, and overall business decisions.

    Researching and recommending use cases to leverage AI to efficiently and affordably mine data and develop insights.


    Developing engaging reports and presenting research findings to internal stakeholders in a clear and compelling manner, across all levels of the organization.


    What you need to succeed:
    Bachelor's degree in Marketing, Business, Market Research, or related field.

    Proven experience (5+ years) in consumer insights or market research within the CPG industry.

    Strong analytical skills with proficiency in data analysis tools and statistical methodologies.

    Excellent communication and presentation skills.

    Ability to think strategically and provide actionable recommendations based on consumer insights.

    Experience with diverse research methodologies and tools.

    Familiarity with emerging trends in consumer behavior, technology, and market research.

    What we have for you:
    A growing team making a difference in the lives of pets and pet families.

    Great work/life balance with PTO, paid holidays and more

    Medical, dental, vision and an employee assistance program to support your well-being.

    401k with company match.

    Casual work environment with a focus on teamwork.

    Paid parental leave.

    Opportunity to enroll in voluntary pet insurance and access to free 24/7 veterinary tele help line.

    To learn more about us:

    Disclaimer:
    This description is representative only and is not exhaustive of the tasks this position may be required to perform.

    #LI-Hybrid
    #J-18808-Ljbffr
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