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Field Marketing Coordinator - Birmingham, United States - Jack's Family Restaurants
Description
Job Description:
Job Summary:
The Field Marketing Coordinator plans and executes local store plans developed to help stores promote brand awareness, sales and community involvement.
Works very closely with store General Managers, Area Supervisors and Regional Directors to ensure the flawless execution of local store events and sponsorships.
Identifies store and community sales growth initiatives.Key Duties/Responsibilities:
Management of Local Store Marketing events to include developing, planning, coordinating logistics, staffing, budget, activation and utilization of corporate assets when appropriate.
Support and maintain "marketing culture" in local restaurants through support and education for restaurant managers and their teams, relationship building with Operations teams, and execution of assigned local store marketing activities.
Implement and train Local Store Marketing tactics that provide marketing support for target or focus stores.This includes but not limited to:
working with Area and General Managers on improving their community involvement, attending Manager Meetings to provide insight on current and upcoming marketing initiatives, identify and seek opportunities that maximize brand awareness and conduct clear and concise communication.
Collaborates with Field Marketing Coordinator counterpart to plan and execute various events, projects, etc.when necessaryMaintains website content as it pertains to events, new store openings, and community news (upload event photos, etc.)Responds to all Local Store Marketing and general comments, requests and complaints that are generated through the "Jack's Listens" portal.
Maintenance of promotional items, inventory and organization of warehouse and office supplies as needed.Facilitates all local store marketing fulfillments from Regional Directors, Brand Manager, and Chief Marketing Officer.
This includes, but is not limited to:
sponsorship requests, food and general donation requests, premiums allocation, and in-house design and fulfillment of marketing materials as needed.
Project Management as directed.Could include such functions as:
Grand Openings and Other Key Store Events
Delivery
Position Qualifications/Functional Skills:
1-2 Years' Experience in Marketing, Advertising, Event / Management or Public RelationsSelf-starter who is highly motivated, possesses entrepreneurial spirit, and take ownership in his / her jobWork cross functionally and mobilize required resources without authorityAbility to Communicate professionally and effectively, both internally/ externallyStrong written and verbal communication skillsExcellent prioritization and project management skills with emphasis meeting deadlinesComputer skills including the ability to use
Microsoft Office:
(Word, Excel, Outlook, Access, PowerPoint)
Photoshop, In Design and Illustrator are a plus40-50% Regional Travel Required including nights and weekendsEducation, Experience:
Bachelor degree in Marketing (preferred), Public Relations or Communications2+ Years multi-unit Quick Service or Fast Casual Restaurant experience highly preferredUnderstanding of retail and/or restaurant industries, including industry trends, business constraints and drivers40-50% travel requiredCompensation: $40, $45,000.
00 per year
