Digital Marketing Specialist - New York - Voice in Sport™, VIS™

    Voice in Sport™, VIS™
    Voice in Sport™, VIS™ New York

    12 hours ago

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    Arts / Entertainment / Publishing
    Description
    Job Title: Digital Marketing Specialist (Full Time)
    Location: Remote / Hybrid

    About VOICEINSPORT:
    VOICEINSPORT is a leading sports company dedicated to empowering women athletes. We are passionate about amplifying the voices of women in sports and providing a platform that fosters growth, community, and excellence. Our team is a dynamic group of professionals and athletes committed to making a difference in the sports industry.

    Position Overview:
    We are seeking an experienced Digital Marketing Specialist to join our team either as a full-time position or as a contract basis, with the potential to transition into a full-time position. Reporting to the VOICEINSPORT Head of Marketing, you will play a critical role in driving our digital marketing initiatives to reach athletes and coaches nationwide. This is an exciting opportunity to work closely with women athletes and industry experts in a fast-paced startup environment.

    Key Responsibilities:
    • Ad Creation: Develop and launch new advertising campaigns targeting athletes and coaches across various digital platforms.
    • Budget Management: Oversee and optimize weekly, monthly, and yearly marketing budgets to maximize ROI and meet acquisition goals.
    • Content Planning: Plan and manage content across multiple channels, ensuring consistency with brand messaging and audience engagement.
    • SEO Optimization: Implement SEO best practices to improve organic search rankings and drive website traffic.
    • Customer Acquisition Strategy: Establish and execute effective customer acquisition strategies to grow our user base.
    • Digital Program Execution: Lead the execution of digital marketing programs, including paid social media, email marketing, display advertising, and search marketing.
    • Analytics and Reporting: Utilize tools like Google Analytics and Tableau to track performance, analyze data, and provide actionable insights.
    • Marketing Automation: Implement and manage marketing automation tools to enhance campaign efficiency and personalization.
    • Collaboration: Work closely with cross-functional teams, including content creators and designers, to align marketing efforts with overall business objectives.

    Qualifications:

    Education: Bachelor's degree in Digital Marketing, Data Analytics, or a related field.

    Experience: 3-5 years of experience in paid marketing and acquisition marketing roles.

    Technical Skills (Required): Proficiency with Google Ads, Facebook Ad Manager, Google Analytics, Google Tag Manager, Google Search Console, and/or Bing Ads.

    • Knowledge of SEO best practices and experience in optimizing websites for search engines.
    • Experience with marketing automation tools.
    • Familiarity with social content platforms like Dash Hudson.
    • Proficiency with data visualization tools like Tableau.

    Analytical Skills: Strong ability to analyze data and translate findings into strategic actions.

    Communication Skills: Excellent verbal and written communication abilities.

    Work Ethic: Self-motivated with a strong work ethic and the ability to thrive in a fast-paced environment.

    Detail-Oriented: Meticulous attention to detail in planning, execution, and analysis.

    Passion for Sports: A genuine interest in women's sports and a desire to contribute to our mission.


    Why Join VOICEINSPORT?

    Impactful Work: Be part of a movement that is changing the landscape for women in sports.

    Collaborative Environment: Work alongside passionate professionals, athletes, and industry experts.

    Flexibility: Enjoy the freedom of a remote / hybrid position with flexible hours.

    Professional Growth: Gain valuable experience and mentorship under the guidance of our Head of Marketing, Creative Director & Founder.

    Professional Development: Gain valuable experience in a startup environment, contributing to a variety of innovative projects.


    How to Apply:
    1. resume and
    2. a cover letter explaining why you're a great fit for this role and your specific experience growing communities through digital strategies
    3. Provide an example of a digital campaign you created with the top 3 KPI's indicating the success of your work. (Please NOTE: conversion into a customer or member must be included as 1 of the key KPI's). Please submit as a pdf format.

    VOICEINSPORT is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.


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