- The Digital Ads Specialist works across teams and wears many hats. Above all, the ideal candidate is a quick learner with a passion for doing good and a willingness to geek out over ad metrics, new tactics, and using paid media to generate revenue growth.
- Ability to independently project manage the successful execution and launch of a paid media campaign, including the development of advertising media plans that outline budget allocation, platform utilization, targeted audiences, and other variables necessary for launching digital campaigns
- Knowledge of media planning tools to forecast digital inventory availability and pricing
- Contributing to campaign strategy development to help drive decisions to meet client goals
- Trafficking and QA of digital ads across multiple platforms
- Set up and QA of necessary ad tracking for the purposes of reporting
- Consistent optimizations, in partnership with analysts, to help improve the performance of campaigns
- Built and maintained automated ad reports to surface strategic insights for teams across different departments
- Ability to be a real systems thinker who can comfortably hop between platforms
- Ability to solve new problems and find answers to questions independently
- Excellent written and verbal communication skills
- Excellent project management & organization skills
- Excellent reporting and analytical skills
- Ability to multitask and manage time effectively against multiple (and sometimes competing) deadlines
- Manage agency relationships to assist with media buying and choose what campaigns and/or channels to perform in-house or outsource.
- Manage relationships with platform representatives and partners
- Write and consistently enhance ad copy, landing page messaging, and other copy for optimal conversion.
- Run tests and experiments for conversion rate optimization with copy and creative.
- Actively monitor costs and analyze the health of marketing contribution to sales pipeline, program ROI, and customer acquisition.
- Identify opportunities and execute methods to optimize the use of various technologies, such as personalization, audience segmentation and scoring.
- Perform competitive research and other media-related tasks as needed.
- Keep up to date with industry best practices and strategies.
- Create a standard of excellence in process and support and when working with internal Marketing and Sales stakeholders.
- Bachelor's degree (B.A) from a four-year college or university; or equivalent combination of education and experience.
- 3- 5 years experience in digital advertising and paid media. Small business technology or Fintech experience is a plus.
- Proven experience as a Media Buyer or similar role; experience in digital media is preferred.
- Possess a command over media buying, research, and planning.
- Genuine love of data, metrics, and optimizing
- Ability to take initiative and troubleshoot independently.
- Ability to adhere to assigned deadlines.
- Passionate about marketing best practices and emerging channels.
- Results-driven with a very strong ability to analyze quantitative data to determine program effectiveness and ROI.
- Must have budget management experience and financial analysis ability.
- Demonstrated results in hitting lead conversion and revenue targets.
- Excellent verbal and written communication skills; capable of building strong working relationships across all levels of the company, including sales teams.
- High-energy, creative, team-oriented individual with a passion for building businesses and brands.
- Thrives in a fast-paced environment with the ability to change and problem-solve.
- Experience with Google Ads, Bing Ads, Facebook ads, and DSPs.
- Experience with Google Analytics, Google Tag Manager, Google Data Studio, VWO, and other analytics tools is highly desirable.
- Strong systems and data analysis skills.
- Advise team members with enterprise-level Marketing Automation tools including Eloqua, Pardot, Marketo, Adobe, or similar.
- Extensive experience with data and audience segmentation including data flows and data architecture.
- Proven capability to serve as a collaborative team player across multiple functions and geographies.
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Paid Social Specialist
3 weeks ago
Global Payments Inc. Oklahoma City, United StatesEvery day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions an ...
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Social Services Specialist III
1 week ago
Oklahoma Human Services Oklahoma City, United StatesJob Description · Job DescriptionThis position is located in Oklahoma City, Oklahoma. · Social Services Specialist III H20C · Annual Salary: $43, Full State Employee Benefits · Travel is OCCASIONAL. Must possess a valid drivers license and must maintain required car insurance. · ...
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Paycom Online Oklahoma City, United StatesThe Senior Social Media Care Specialist is responsible for monitoring Paycom's online brand presence by tracking, routing and responding to comments and mobile review activity online. Responsibility includes tracking daily trends and reporting on these findings to key stakeholder ...
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Nebula Technologies Central City, United Statesakut Doc is a specialist in the recruitment and placement of doctors within the akut... Med Group, which is the nationwide market leader for medical professions. We advise and support doctors in their search for a suitable position, helping them to achieve their personal career g ...
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SilverLinx Central City, United StatesCentral City Recruiter (m/w/d) · From the industry. For the industry. Our mission is based on our extensive experience in the European job market. That is why renowned and future-oriented industrial companies have been relying on the solutions of the expertum Group for over 35 ye ...
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Employee for train schedule control
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Stellar Enterprises Nichols Hills, United StatesAbout boxXpress: · We transport your containers from A to B and handle all formalities from A to Z. · Our company has been providing fast and reliable rail transport for overseas containers since Now apply. We connect European seaports with major economic centers for our clients. ...
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Payroll accountant for wage and tax audits
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Eclipse Solutions Nicoma Park, United StatesWhat can you expect? · You will prepare, review, and process the monthly payroll · You will act as the interface to the tax office · You will be a competent contact person for our employees regarding payroll-related questions · You will prepare and support income tax and company ...
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Autism Child Behavior Support Therapist
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Paid Social Specialist - Oklahoma City, United States - Heartland Payment Systems
Description
Every day, Heartland, a Global Payments Company, makes it possible for millions of people to move money between buyers and sellers using our products and unmatched services.
Simply, we create meaningful technology centered experiences that enable our customers to prosper.If you want to work like an entrepreneur, support and serve entrepreneurs and bring your expertise to a dynamic team, then Heartland is for you.
If it's in your nature to work with a passion to provide tangible solutions for everyone you interact with, then join us and let's see what we can do together.
SummaryHeartland continues to build a best-in-class Revenue Marketing function. We're conducting a search for a resourceful and creative person responsible for delivering growth through paid media lead generation.
This Digital Ads Specialist is responsible to drive new small business acquisitions directly through paid media direct response methods.
The candidate will possess skills and experience with strong emphasis on lead generation and pipeline creation, along with prospect remarketing, lead prioritization and reporting used to refine marketing programs.
The ideal candidate's disposition is results-driven but with a focus on enriching team culture to improve marketing performance.What will you be doing?
#LI-LW1
Heartland is an equal opportunity employer.
Heartland, a Global Payments Company, provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law.
Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the Human Resources Department.
Paid Social Specialist professionals in Oklahoma City
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Antoinette Williams
Social services/Activities