Marketing Manager - Pasadena - Forensis Group INC

    Forensis Group INC
    Forensis Group INC Pasadena

    4 days ago

    Default job background
    Full time
    Description

    Job Title

    A Marketing Manager position is available at ForensisGroup.

    This role involves coordinating and developing marketing policies, programs, and campaigns in line with the company's strategic direction and mission.

    Duties and Responsibilities

    • Gather and analyze information to identify new opportunities, demand for services/products, and efficacy of existing marketing campaigns and strategies.
    • Conduct market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of services/products.
    • Conduct pricing research and analysis to ensure competitive product and service pricing.
    • Maintain knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership.
    • Analyze and evaluate financial aspects of service/product development.
    • Collaborate in the development of new services/products.
    • Compose, develop, evaluate, and conduct training on marketing activities, strategies, and policies.
    • Collaborate, participate in, and coordinate promotional activities or trade shows.
    • Negotiate contracts for services needed to execute a marketing strategy.
    • Perform other duties as assigned.

    Requirements

    • Bachelor's degree in Business, Marketing, or related field required; Master's degree preferred.
    • At least three years of experience in a related field.
    • Ability to understand client needs.
    • Excellent verbal and written communication skills.
    • Excellent interpersonal, customer service, and networking skills.
    • Excellent teamwork, organizational skills, and attention to detail.
    • Strong critical, analytical, and problem-solving skills.
    • Strong supervisory and leadership skills.
    • Ability to create, implement, and monitor budgets.
    • Thorough understanding of principles and methods used to promote, display, and sell products/services.
    • Intimate understanding of SEO, PPC, Websites, LinkedIn, Twitter, Instagram, and other digital venues.
    • Proficient with Microsoft Office Suite, SalesForce, Marketing Cloud Account Engagement (MCAE), or related software.
    • Intimate understanding of traditional and emerging marketing channels.
    • Ability to think creatively and innovatively.
    • Professional judgment and discretion that comes from years of experience in the field.
    • Analytical skills to forecast and identify trends and challenges.
    • Familiarity with the latest trends, technologies, and methodologies in graphic design, web design, production, etc.
    • Proven success in developing marketing plans and campaigns.
    • Strong project management, multitasking, and decision-making skills.
    • Metrics-driven marketing mind with eye for creativity.
    • Experience with marketing automation and CRM tools.
    • Adaptability.


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