Director of Brand - Atlanta, GA
6 days ago
Job summary
This is an in-house position, based in Homewood, AL, a suburb of Birmingham, AL. The position will require relocation if you live outside of the Birmingham, AL metro area.Responsibilities
- Own and evolve a comprehensive brand strategy aligned with Southern Shirt's mission, values, and growth goals
- Establish clear positioning and narrative frameworks that differentiate the brand across all channels
- Leverage market research, cultural insights, customer behavior, and competitive analysis to inform brand direction
- Maintain and evolve brand guidelines to ensure consistent voice visuals storytelling
Job description
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