Marketing and Events Coordinator - Lexington - PWS

Description

About Greystar

Greystar is a leading, fully integrated global real estate company offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing. Headquartered in Charleston, South Carolina, Greystar manages and operates over $300 billion of real estate in nearly 250 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, manages over 1,000,000 units/beds globally, and has a robust institutional investment management platform comprised of nearly $78 billion of assets under management, including over $35 billion of development assets. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit .

Job Description Summary

A Marketing & Events Coordinator oversees the end-to-end process of marketing events, from initial concept to post-event analysis. Their responsibilities include developing detailed project plans, selecting and managing vendors, creating event agendas, inviting and scheduling speakers, and promoting events through various channels to maximize attendance. This position is responsible for coordinating the community's marketing and renewal strategies to achieve occupancy, revenue, and resident retention goals. This role will perform all activities related to marketing to new students, providing resident satisfaction throughout the housing cycle, and encouraging residents to renew.

Responsibilities

Essential Responsibilities:

• Perform all marketing and promotional activities to achieve community's revenue and occupancy goals.
• Greet prospective residents and conduct community and residence hall tours.
• Keep abreast of current market and competitor conditions that may impact community's occupancy results.
• Develop and implement short- and long-term marketing plans and goals to sustain occupancy.
• Follow community's established polices related to concessions, specials, and other programs to boost and sustain optimal occupancy.
• Design and execute marketing initiatives to create and drive traffic to community, including resident referral and employer outreach programs, using internet marketing tools, and following other competitor's marketing plans, social media posts, etc.
• Use on-site property management software (OneSite, Yardi, College House, Entrata, etc.) to track unit availability, record traffic and leasing activities, manage resident prospect data, and capture critical demographic and other information about current and future residents.
• Ensure community and model units meet partner and company's standards for show quality.
• Inspect units prior to Move Ins to ensure units are move-in ready and relay any outstanding items to be addressed to the operations team.
• Respond to resident, parent, client, and owner concerns and questions in a quick and professional manner while taking prompt action to solve concerns and/or refer to the appropriate party.
• Complete various accounting, financial, administrative, and other reports.
• Ascend and descend multiple flights of stairs, especially in cases of emergencies.
• Occasional longer than standard work hours due to high demand for events on certain days, holidays, and weekends to address urgent needs.
• Perform other duties as assigned or as necessary.

Organizational Responsibilities:

• Follow established policies and procedures by monitoring and ensuring compliance with regulatory requirements, organizational standards, and operational processes related to area(s) of responsibility and reporting violations or infractions to appropriate individual(s).
• Practice proper safety techniques in accordance with Company, property, and departmental policies, procedures, and standards by immediately reporting any mechanical or electrical equipment malfunctions, employee/visitor/resident injuries or accidents, or other safety issues to appropriate individual(s).
• Identify areas for improvement and offers suggestions to improve efficiency and productivity.
• Keep abreast of current changes in marketing and event management, processes, and standards within the industry and area(s) of responsibility by attending internal and external training classes, researching, subscribing to professional publications, or utilizing other appropriate method(s) to obtain business and professional information, and applies knowledge and practices to area(s) of responsibility.

Knowledge, Skills, Abilities

• High degree of proficiency including but not limited to Adobe Creative Cloud Suite (Photoshop, Illustrator, and InDesign), Canva or other graphic design tools, Microsoft Office Suite, social media, content marketing, email marketing, and advertising platforms, analytics and tracking tools, customer relationship management (CRM) systems.
• Knowledge of event planning principles and best practices to coordinate logistics, manage budgets, and to ensure successful event execution.
• Bachelor's Degree in Marketing, PR, Graphic Design or a related field, or at least 2+ years of relevant experience in the field of marketing or event management is a significant requirement.

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Additional Compensation

• Corporate Positions: In addition to the base salary, this role may be eligible to participate in a quarterly or annual bonus program based on individual and company performance.
• Onsite Property Positions: In addition to the base salary, this role may be eligible to participate in weekly, monthly, and/or quarterly bonus programs.

Robust Benefits Offered

• Competitive Medical, Dental, Vision, and Disability & Life insurance benefits. Low (free basic) employee Medical costs for employee-only coverage; costs discounted after 3 and 5 years of service.
• Generous Paid Time off. All new hires start with 15 days of vacation, 4 personal days, 10 sick days, and 11 paid holidays. Plus your birthday off after 1 year of service Additional vacation accrued with tenure.
• For onsite team members, onsite housing discount at Greystar-managed communities are available subject to discount and unit availability.
• 6-Week Paid Sabbatical after 10 years of service (and every 5 years thereafter).
• 401(k) with Company Match up to 6% of pay after 6 months of service.
• Paid Parental Leave and lifetime Fertility Benefit reimbursement up to $10,000 (includes adoption or surrogacy).
• Employee Assistance Program.
• Critical Illness, Accident, Hospital Indemnity, Pet Insurance and Legal Plans.
• Charitable giving program and benefits.

*Benefits offered for full-time employees. For Union and Prevailing Wage roles, compensation and benefits may vary from the listed information above due to Collective Bargaining Agreements and/or local governing authority.

Greystar will consider for employment qualified applicants with arrest and conviction records.