- Accountable for leading the global strategy development process (cross functional and aligned to product/solution category) to upgrade and define the 3-5 year global product line strategy.
- Initiate and coordinate external analysis to identify competitors, market trends, market opportunities and 4P strategy improvement recommendations.
- Clearly articulate customer needs, competitors' product offerings, customer's buying preferences, and competitive advantage/disadvantage across functions.
- Identifies target markets and market penetration strategies.
- Understand the needs of customers/prospects and translate them into market requirements and business cases to drive product management and innovation initiatives.
- Lead product life cycle management to obsolete outdated offerings and to introduce/launch new products and programs which are required for sustainable growth in the market.
- Discern and generate business cases for product extensions and product line enhancements.
- Participate in industry associations to understand market dynamics and position MiTek as a leader in targeted markets/segments; Plan and attend tradeshows/events for aligned markets.
- Responsible for leading the strategy execution process via collaboration with Regional Marketing and orchestration of cross functional activities to deliver targeted product, revenue, and CX results.
- Travel up to 25%-30% of the time as needed
- Bachelor's degree in Marketing, Business Administration, or related field.
- 3-5 years of experience in product marketing, product management, or related roles.
- Demonstrated success in developing and executing strategic marketing plans that drive product growth and revenue.
- Excellent communication and presentation skills, with the ability to effectively articulate complex concepts to diverse audiences.
- Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
- Exceptional project management skills with the ability to prioritize tasks, manage timelines, and deliver results in a fast-paced environment.
- Leadership experience, with the ability to influence cross-functional teams and drive alignment towards common goals.
- Proficiency in marketing automation platforms, CRM systems, and analytics tools.
- A result and success-oriented mentality, conveying a sense of urgency and driving issues to closure
- An ability to initiate and build relationships with people in an open, friendly, and accepting manner
- Ability to travel up to 25%-30% of the time as needed
- Flexible Paid Time Off - take as much time off as you need
- All Benefits begin on Day 1
- Profit Sharing Plan and Annual Incentive Plan
- 13 Paid Holidays
- 401k Plan with Matching Contributions
- A variety of Medical, Dental and Vision Plans to choose from
- Short-Term Disability and Life Insurance
- Tuition Reimbursement
- Paid Parental Leave
- Career advancement and training opportunities
Marketing Product Manager - New York, United States - MiTek
Description
Description
MiTek is a platform innovator and enabler that exists to transform the building industry with better building solutions. In 1955, MiTek transformed residential construction with the invention of the Gang-Nail plate and a digital platform that provided an affordable and scalable way to manufacture wood trusses. Today, MiTek delivers software, services, engineered products, and automated solutions that enable the building industry to improve efficiencies by optimizing the balance between off-site and on-site. With nearly 5,600 team members worldwide, MiTek collaborates across the building industry to enable and accelerate transformational breakthroughs in design and construction to transform the way the industry designs, makes, and builds. As a Berkshire Hathaway (NYSE: BRK-A, NYSE: BRK-B) company since 2001, MiTek has a record of continuous growth and innovation. Learn more at .
Summary
The Marketing Product Manager, or Product Portfolio Manager (PPM), leads the global strategy development process for MiTek's Global Services products. The PPM is responsible for analyzing the market and interacting with customers/prospects to identify the targeted segments and opportunities that best align with MiTek's capabilities. This role will define the ideal positioning for MiTek and then drive the development of a five-year innovation portfolio and 4P market strategy that will enable MiTek to deliver long-term value to customers. The PPM is also responsible for collaborating with the aligned functions and geographies to lead strategy execution, ensuring that all activities align with the global growth strategy. The PPM must be an acute marketing leader, an analytical thinker, possess strong business acumen, and communicate effectively to internal/external audiences as they position MiTek externally and influence strategy adoption across functions.Job Responsibilities & Requirements
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MiTek Perks:
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MiTek is an E-Verify and Drug and Tobacco-Free Workplace.