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Director of Retail Sales - Oceanside, United States - MagnaFlow
Description
**Director of Retail Sales**
**Job Description**
**GENERAL DESCRIPTION:**
The purpose of this position is to continually improve business relationships with the MagnaFlow Groups large national automotive retailer accounts resulting in increased sales and profits. Responsibilities involved in accomplishing this objective include but are not limited to:
**Program & Team Management:**
Develop and execute strategic plans to achieve sales targets though customer program sheet and conditions of sales management
Create and communicate sales goals and ensure MagnaFlow executives are informed on the progress of those goals.
Build and maintain long-lasting, strong relationships with customers while partnering with them to better understand their business objectives and needs.
Understand industry-specific trends and category management at the customer level.
Effectively communicate value propositions through presentations and proposals.
Report on forces that shift strategic directions of accounts and tactical budgets.
Communicate & Network effectively
Review, understand and service customer needs to accomplish established goals and expectations
Create and maintain unit and revenue forecast for assigned customers
Determine and recommend profitable sales via Gross to Net.
Maintain current product knowledge and competitive industry information
Understand competitive landscape(s) and provide input to the team on opportunities for new product development, competitive gaps, creative marketing solutions and customer insight
Recommend promotional solutions to identified needs
Manage short and long term goals and projects
Utilize category management skills to identify and communicate opportunities and trends aimed at growing influence and value to high importance customers
Manage customers annual Line Reviews Creatively and effectively
Manager Team Action Register and NBOT Documents
Lead National Retail Team
**Customer Relations:**
General business manager mindset
Learn, know and maintain the MagnaFlow negotiated sales program with each account assigned
Maintain intimate knowledge of the assigned customer, their unique requirements, and potential opportunities as well as pitfalls
Maintain a favorable interaction with clients
Efficiently validate and convey customer needs and provide meaningful business solutions that create value to high importance accounts
Utilize negotiation thinking and tactics aimed at best collaborative outcomes that align with expectations for the customer
Maintain and promote customer awareness of products and programs
Respond to customer problems, promises, requests and questions in a timely manner.
Effective and continual use of the CRM & Team Action Register
Always exhibit exemplary telephone and email communication skills
Drive company vision in all aspects of responsibilities
Plan for and attend national retailer conferences, events, and business meetings according to company and customer expectations
Team Effectiveness
Lead Retail Team Effectiveness
Incorporate Sales Team "Core Values" which are credibility, strategic, professional, integrity, competency, responsibility, teamwork, service excellence.
Market Development
Prospect and analyze trade areas
Implement short- and long-range marketing plans for the retail channel
Qualify potentially profitable customers
Develop sales presentation objectives, messaging and content in a clear executable manner to allow for the marketing department to create and deliver the best results for success.
Recommend sales aids, promotions, and services
Develop and implement a target account program
Create strategic partnerships for both sales and marketing within the performance and emissions market for brand leverage
Expense Control
Utilize Outlook monthly itinerary 90 days out
Utilize most economical travel/entertainment expenditures, following per diem guidelines
Define and achieve budgets based on customer needs, goals, travel and projects
Analyze customers promotional and media requirements
Product Training
Develop expertise in product knowledge, purpose and function to continually improve the reputation and value to our customers
Create and manage aspects of product oriented technical training
Contribute to the continuous improvement of online training programs utilizing insights from assigned customer base and experiences
Assist the team with product category specific training for entire customer base
Offer internal training for new and existing employees
Product Development
Recommend new products and product lines based on identified customer needs and expectations
Works with Category Management teams to ensure all A list Performance products have the market demanded features and qualities.
Marketing
Review promotional materials and needs ensuring they fit the requirements and needs of the customer
Ensure product displays fit the needs of events and markets that are relative to assigned customers
Collaborate with marketing department to optimize assigned customer event strategies in order to maximize return on investment
Identify events relevant to MagnaFlow s high importance retail customers
Optimize the utilization of celebrity appearances at assigned customer events and promotions
Improve data collection techniques to maximize benefit to MagnaFlow and assigned customers
Continuously improve company standing as a leader in the industry.
Systems Management
Administering corporate-wide policies and procedures (Financial, human resources, legal)
Administering departmental policies and procedures
Initiating, developing and implementing either new or improved imaginative systems and procedures which are required by the business or department which are in compliance with either published or customary policy.
Manage Outlook and Salesforce Calendars 90 days out
Identify more efficient ways to address a policy or a procedure and make recommendations to superior
**REQUIREMENTS**:
**10-15 years in Automotive Aftermarket with Retailer Experience**
Microsoft office proficiency, Salesforce, or CRM
Self-motivated
Light weekend event participation
30-50% Travel
Bachelors degree in Business Management, or related field
Business negotiation, business math and category management experience
Ability to lead a team
#MFLOW2
**Application Instructions**
Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you
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**Director of Retail Sales**
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**Posted**: 1/21/2022
**Job Status**: Full Time