Senior Manager, Marketing International - Hoboken, NJ, United States - Walmart

Description

Are you a dynamic marketing professional with a passion for launching early-stage products? Do you excel at storytelling and find excitement in refining the ideal customer profile and crafting value propositions that resonate? Join us at as Senior Product Marketing Manager and take the lead in shaping how we position and market our products.

We're the B2B masterminds empowering retailers of all sizes and categories with transformational retail technologies that have scaled across Walmart globally.

As the Senior Product Marketing Manager, you will conduct market and competitive landscaping, define target segments and personas, craft unique value propositions and drive integrated product marketing campaigns,
Translate technical specifications into customer-centric messaging that resonates with the target audience.
Collaborate closely with product management, sales, and other cross-functional teams to ensure alignment on product positioning and messaging.
Conduct market research and competitive analysis to identify market trends, customer needs, and product differentiators.
Define target segments, value propositions and distribution channels to drive product adoption and revenue growth.
Create comprehensive sales enablement resources such as sales decks, battle cards, product guides, FAQs, and objection handling documents.

These materials should provide sales teams with the necessary information to effectively communicate the value proposition and features of the product.

Partner to create product-related content and assets such as solution sheets, demo videos, and case studies to support marketing and sales efforts.

Co-conduct product training sessions with the product owners to ensure a deep understanding of our products and their value proposition.

8+ years of experience in product marketing or related roles.
~ Proven track record of developing and executing successful product marketing strategies in a B2B or technology environment.
~ Experience working cross-functionally with product management, sales, and other teams to drive product success.
~ Proficiency in market research, data analysis, and customer segmentation techniques.
~ Familiarity with marketing automation platforms (HubSpot a plus), CRM systems, and other marketing technology tools.
~ Willingness to travel for events, customer meetings, and team collaboration, as needed.

Walmart Commerce Technologies is a leading provider of retail technology solutions, empowering businesses to transform their operations and meet the evolving needs of customers.

Our team offers retailers white-label technologies that power supply chain, store operations and growth.

Our mission is clear:

we're committed to enabling retailers to better serve their customers by delivering innovative Software as a Service (SaaS) solutions powered by Walmart's proven technologies and industry-leading services.

With a focus on innovation and customer-centricity, Walmart Commerce Technologies is shaping the future of retail.

If you're excited about driving product success in a dynamic and fast-paced environment, check out Walmart Commerce Technologies at .

Option 1:

Bachelor's Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field.

Option 2: 6 years' experience in Marketing, Business Administration, or related field.