Digital Marketing Specialist - Denver - Posterity Health

    Posterity Health
    Posterity Health Denver

    1 week ago

    Description

    Job Title:

    Digital Marketing Specialist

    Salary Range:

    $65,000-$100,000

    Location:

    Denver, Colorado

    Company:

    Posterity Health

    Reports To:

    CEO

    Job Summary:

    Posterity Health is seeking a results-driven Digital Marketing Specialist to lead our digital strategy, manage our media budget, optimize our website, and drive qualified leads for our fertility-focused health services. This role is ideal for someone passionate about digital innovation, healthcare marketing, and performance analytics.

    Key Responsibilities:

    • Digital Media & Budget Management
    • Develop and execute paid media campaigns across platforms (Google Ads, Meta, LinkedIn, etc.)
    • Manage and optimize digital advertising budgets to maximize ROI
    • Monitor campaign performance and adjust strategies based on analytics
    • Website Management
    • Oversee website content, structure, and performance
    • Collaborate with developers/designers to ensure a user-friendly experience
    • Implement SEO best practices to improve organic visibility
    • Lead Generation & Conversion
    • Design and execute lead generation strategies (landing pages, email campaigns, CTAs)
    • Track and analyze lead funnel performance using CRM and analytics tools
    • Collaborate with sales and clinical teams to align marketing efforts with patient acquisition goals
    • Analytics & Reporting
    • Use tools like Google Analytics, HubSpot, and SEMrush to monitor KPIs
    • Provide regular reports on campaign performance, website traffic, and lead quality
    • Recommend data-driven improvements to enhance marketing effectiveness

    Qualifications:

    • Bachelor's degree in Marketing, Communications, or related field
    • 3+ years of experience in digital marketing, preferably in healthcare or wellness
    • Proficiency in Google Ads, Meta Business Suite, SEO tools, and CMS platforms
    • Strong analytical skills and experience with marketing automation and CRM systems
    • Excellent communication and project management skills

    Preferred Skills:

    • Experience in fertility, men's health, or telehealth services
    • Familiarity with HIPAA-compliant marketing practices
    • Graphic design or video editing skills a plus

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