- Reporting program-specific performance across traditional shopper tactics (National, media, retailer media, trade offers, etc.) and correlating performance to syndicated data lift and other KPIs
- Reporting across multiple programs, analyzing what is working and what needs to be optimized
- Managing complex client budgets in coordination with Account Services and Accounting teams
- Making program/tactic recommendations in conjunction with budget recommendations based on client strategy. Updating clients with cadenced deliverables
- Work in a collaborative environment, cross-functional setting and responsible for explaining calculations to those who are not "number people"
- 5+ years of experience in CPG data analytics, which could include Shopper Insights, Category Management, RGM, Trade, or Sales support roles
- Deep understanding of CPG industry and FDMC retailers
- Experience analyzing Retail Media
- Experience with pulling, extracting, and analyzing syndicated POS data (Circana/IRI, Nielsen)
- Expert in Excel and PowerPoint, including regular use of pivot tables and formulas (vlookup, if/then, sumif, etc.)
- Strong analytical and critical thinking skills
- Excellent presentation skills
- Ability to analyze and interpret large quantities of data from multiple sources and summarize into key insights /learnings
- A passion for storytelling based on data
- Traditional Strategic Planning experience
- Panel Data knowledge
- Excel tool building experience
- Experience with BI tools
- Previous work in an agency setting
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Marketing Analytics Manager - Rocky Hill, United States - Avid Marketing Group
Description
Position Overview
Avid Marketing Group is seeking a Marketing Analytics Manager with experience in CPG/FMCG Shopper Marketing and syndicated data. Ideal candidates will have the ability to transform raw data into actionable insights and presentations. It's key to not only report on "what" happened, but "why" it happened. This position is also responsible for managing and reporting on multi-tactic shopper marketing budgets.
Reports to: Sr. Dir, Analytics
Duties and Responsibilities:
*Subject to change based on business requirements
Qualifications
Must have:
Not required, but nice to have:
Candidates who progress to the final interview phase will be asked to share samples of their work in addition to completing a brief analytics assessment.
AMG is working in a hybrid-style. We believe in the collaborative nature of face-to-face meetings but also believe that working from home a day or two a week is beneficial. We look forward to hearing from you
* Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
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