Customer & Lifecycle Marketing Manager - United States - Personetics

    Personetics
    Personetics United States

    1 week ago

    Description
    Personetics is shaping the Cognitive Banking era, harnessing AI to help banks anticipate customer needs, provide actionable insights, and deliver intelligent financial guidance. Our platform continuously analyzes and leverages real-time transactional data, enabling banks to proactively support customers in managing their finances and reaching their goals.
    As industry leaders - yes, we really are leaders - we partner with the world's top financial institutions, empowering over 150 million customers monthly across 35 global markets from offices in New York, London, Singapore, São Paulo, and Tel Aviv.
    About the position
    We are looking for a highly organized, customer-obsessed marketer to build and scale Personetics' lifecycle and customer marketing programs. This role sits at the intersection of marketing, customer success, and product, responsible for designing engagement programs that deepen relationships, drive adoption, support retention and expansion, and generate advocacy.
    This is an individual-contributor role with high visibility, cross-functional impact, and direct ownership of lifecycle strategy, content development, execution, and measurement.
    Responsibilities
    • Build a structured customer marketing program that drives retention, expansion, and advocacy.
    • Develop and manage a pipeline of customer proof points, including case studies, testimonials, success spotlights, and product-value stories. Support earned media, analyst relations, and demand generation with customer narratives and assets.
    • Manage planning, logistics, outreach, follow-ups, and content needs for the Executive Customer Council across virtual sessions, in-person events, and communications.
    • Build and own the end-to-end lifecycle marketing program from onboarding and adoption through renewal and expansion. Partner with internal HubSpot and marketing operations resources on deployment, list management, workflow builds, and performance optimization. Define KPIs for lifecycle performance - including activation, usage, retention, and upsell indicators - and drive a weekly/monthly reporting cadence.
    • Develop segmented, persona-based journeys and campaign flows that increase product usage, engagement, and value realization.
    • Develop content that supports lifecycle, customer engagement, adoption, and cross-sell programs.
    • Collaborate with product marketing, field marketing, and customer success to ensure messaging consistency and relevance. Partner closely with Customer Success to align lifecycle journeys with customer health insights and feedback. Work with Product Marketing on messaging and positioning for adoption and engagement content. Collaborate with regional field marketing leads to localize customer stories and lifecycle content as needed.
    • Define and track lifecycle and customer marketing KPIs, including engagement rates, usage indicators, CSAT/NPS touchpoints, campaign performance, and advocacy output. Use insights to iterate and improve journeys, campaigns, and content. Ensure all programs are data-driven and aligned to company-level retention and growth goals.
    Requirements
    • 4-6+ years in customer marketing, lifecycle/CRM, retention marketing, or demand/lifecycle roles in B2B SaaS, fintech, or a similar environment.
    • Experience creating journeys, nurture flows, and customer campaigns using HubSpot or similar marketing automation platforms.
    • Strong writer and storyteller-skilled at translating complex product value into clear, compelling customer narratives.
    • Detail-oriented operator with excellent project management skills and a bias toward action.
    • Comfortable working cross-functionally with CS, sales, product, and marketing to drive shared outcomes.
    • Data-driven mindset with the ability to define KPIs, analyze results, and recommend optimizations.
    • Passion for customer advocacy, value realization, and building programs that genuinely help customers succeed.
    • Bachelors Degree required.
    Salary Range: $140,000 - $165,000
    The base salary range for this role at minimum and maximum is shown above. It is not typical for a candidate to be hired close to or at the maximum of the salary range. At Personetics, base pay depends on multiple individualized factors, including experience, qualifications, job-related knowledge & skills as well as geographic location. Base pay also depends on the relative experience, knowledge and skills to our internal peers in the role.
    Nice to have

  • Marketing Manager

    3 weeks ago

    Only for registered members United States Full time

    The Marketing Manager professional develops and implements strategies to promote products and services focused on animal health served by AHV. This involves planning, crafting, and executing marketing campaigns, managing online and offline presence. · ...

  • Marketing Manager

    1 month ago

    Only for registered members United States

    We are a team of more than 1000 employees in 11 countries worldwide – a group of adventurers and dreamers, mountaineers, looking for their next peak. · The Marketing Manager is responsible for leading the execution of the Marketing Department's efforts at Oberalp North America th ...

  • Marketing Manager

    5 days ago

    Only for registered members United States

    The Marketing Manager professional develops and implements strategies to promote products and services focused on animal health. · ...

  • Marketing Manager

    1 month ago

    Only for registered members Pacific

    ADB is seeking a Marketing Manager to oversee and drive the success of business objectives for the Marketing department. · Lead content creation and management across social media, HubSpot marketing campaigns, website content... · ...

  • Marketing Manager

    5 days ago

    Only for registered members United States

    Grow With Us Dufry by Avolta is a global leader in Duty-Free travel retail with a strong presence in North America. · What we will offer you Competitive Salary of $68,354-$80,417 annually + quarterly bonus Daily Pay- Get your money as you earn it 20% Dufry Hudson HMSHost products ...

  • Market Manager

    5 days ago

    Only for registered members United States

    +This role provides Sales and Marketing leadership, direction and management for locations across an agronomic growing area or within specifically designated key strategic geographies for Simplot Grower Solutions. · ...

  • Marketing Manager

    1 week ago

    Only for registered members United States

    A Place Where People Matter. Start your career journey with Univar Solutions Here you can make an impact on the world around you and accelerate your career in areas that energize and excite you. · ...

  • Manager, Marketing

    3 weeks ago

    Only for registered members United States Full time $90,000 - $125,000 (USD)

    We are seeking a highly structured, proactive, and detail-driven Manager, Marketing to elevate the clarity, consistency, and quality of our brand and communications in a highly technical B2B environment. · Lead deliverables for product/service launches. · Manage communication act ...

  • Marketing Manager

    2 weeks ago

    Only for registered members United States

    Orange & Rockland is looking for an experienced Marketing Manager to execute programs to support specific business marketing and customer communications objectives for Energy Efficiency, E-mobility and Demand Management programs and other key Clean Energy initiatives. · ...

  • Marketing Manager

    5 days ago

    Only for registered members United States

    The Marketing Manager is a strategic high impact role responsible for leading IME's marketing program execution creative production digital platforms and performance insights across retailer and partner programs. · ...

  • Manager- Marketing

    1 week ago

    Only for registered members United States

    This role will be responsible for leading the proposal development process and marketing coordination for the Federal Market Sector. · Lead federal pursuit strategy, including pre-positioning, capture planning, opportunity evaluation, and Go/No-Go decision support. · Manage end- ...

  • Marketing Manager

    1 week ago

    Only for registered members United States

    This is an exciting opportunity to be at the forefront of functional leadership in a dynamic fast growing region that is rapidly expanding into cutting-edge markets and transformative segments including consumer healthcare and technology business. · Plan execute integrated demand ...

  • Marketing Manager

    3 weeks ago

    Only for registered members United States

    Own projects with considerable scope and/or complexity with significant impact on brand and customer experience and business · ...

  • Marketing Manager

    1 month ago

    Only for registered members United States Remote job

    Aurora is on a mission to create a future of solar for all. Our award-winning software puts the power of data and technology into the hands of every solar professional to make solar adoption simple and predictable. · We've been named one of The Best Remote Companies To Work for i ...

  • Marketing Manager

    1 month ago

    Only for registered members United States Remote job

    We are seeking a driven and highly motivated Marketing Manager to support our sales and account acquisition efforts. ...

  • Marketing Manager

    1 month ago

    Only for registered members United States Remote job

    Build Site IQ's marketing engine from scratch as the first marketer. This isn't a traditional marketing role - you're part strategist, part executor, and part agency manager. · ...

  • Manager, Marketing

    5 days ago

    Only for registered members United States

    The Manager, Marketing & Digital Engagement supports Cure HHT's marketing execution, · campaign performance, and digital presence by implementing approved strategies across all platforms. · This role ensures that every communication is strategic, timely, and measurable — maximizi ...

  • Marketing Manager

    1 month ago

    Only for registered members United States Remote job

    +A client of AlphaStaffHCM is looking for a Marketing Manager to join their team. · +Marketing Coordination · B2B Customer Relationships · Marketing Planning, Execution & Performance Tracking · ,valid_job:1} 0 ...

  • Marketing Manager

    1 week ago

    Only for registered members United States

    Liongard is hiring a Marketing Manager to execute integrated campaigns and lead social media strategy. · ...

  • Manager, Marketing

    1 month ago

    Only for registered members United States

    This position is responsible to drive brand growth by developing innovative strategies and go-to-market plans for new launches core business and hallmark moments with executional excellence. Product & Hallmark responsibilities: Work harmoniously with cross-functional teams to dev ...

  • Marketing Manager

    5 days ago

    Only for registered members United States

    Built on over 80 years of industry experience and the latest technology, our client is a purpose-driven organization revolutionizing the way fuels, lubricants, and propane are ordered, delivered, and managed. · ...

Jobs
>
Customer lifecycle marketing manager