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Social Media and Community Manager - Altoona - Summit Products
Description
Job DescriptionJob Description
Salary: 60k-70k
Social Media and Community Manager
Location: On-site in Altoona, IA
Reports To: Marketing Director
Company: Black River
Portfolio & Examples (Optional but Encouraged)
If you have examples of your creative or professional work, wed love to see them Please includelinks to any of the following(as applicable):
* Professional social media accounts or pages you currently manage or have managed
* Brand or creator pages youve built or grown
* Campaigns, posts, or projects youre particularly proud of
* (Optional) Your personal social media account, if its used to showcase your creator work or style
Sharing your work helps us better understand your experience and creative approach.
________________________________________
About the Role
Black River makes high-quality accessories for trucks, UTVs, and outdoor enthusiasts. We are looking for a highly creative, self-starting Social Media & Community Manager to own and lead all aspects of Black Rivers social media presence.
This role is primarily responsible for creating, publishing, managing content across all social platforms, and analyzing the data. Telling the Black River story through consistent, high-quality visuals, video, and messaging that build awareness, trust, and loyalty around the brand.
The right person wont just post content; theyll take ownership of how Black River shows up every day and how our community experiences the brand.
Why This Role Matters
This person creates and shapes the Black River voice, defining how the brand comes to life online and across all customer touchpoints. They dont just post content or respond to messages, they set the tone, tell the story, and build a community people trust and want to be part of. How they show up directly impacts brand awareness, engagement, and long-term loyalty.
Core Responsibilities
Social Media, Content & Community
* Own and execute Black Rivers social media presence across all platforms
* Create, capture, and publish photos and video content that tells the Black River story
* Manage the content calendar and keep the brand consistent in voice and visuals
* Engage with the community through comments, DMs, and conversations
* Track performance, analyze post-level data, and use insights to improve reach and engagement
* Stay ahead of trends, test new ideas, and evolve our social strategy
Customer Experience & Brand Support
* Own customer communication through the Black River website and order flow
* Follow up with customers post-purchase to ensure a great experience
* Proactively gather reviews, feedback, and customer insights
* Provide accurate, on-brand product support and guidance
* Act as a direct extension of the Black River brand in every customer interaction
* Take ownership of issues and see them through to resolution
Influencers, Ambassadors & Events (Support Role)
* Support the Marketing Manager in influencer and brand ambassador initiatives
* Help identify creators and coordinate content aligned with brand goals
* Assist with trade shows, pop-ups, and brand activations
* Capture photo and video content at events for ongoing marketing use
* Contribute creative ideas that help Black River stand out in-person and online
Required Experience
Social Media & Content Expertise: 3+ years managing brand social accounts, creating photo and video content, and juggling multiple campaigns and projects while driving engagement and growth.
Skills and Abilities
* Creative & Social-Savvy: Strong understanding of social platforms, trends, and content formats; able to create and edit photo/video content that tells a story.
* Data-Driven: Able to analyze social performance metrics and use insights to optimize content and strategy.
* Organized & Self-Starting: Manages multiple projects with ease, follows through, and keeps things on track.
* Problem-Solver: Creative thinker who can troubleshoot issues, propose solutions, and stay calm under pressure.
* Customer-Focused: Delivers an exceptional experience across all touchpointsonline, in-person, and post-purchase follow-ups.
* Collaborative & Independent: Thrives in a team but can take ownership and make decisions independently.
* Tech-Proficient: Adobe Creative Suite, Google Workspace, Microsoft Office, and basic photo/video editing.
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