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- Develop and manage existing WordPress fixed operations websites, including creation for new acquisitions and ongoing maintenance such as staff pages and monthly promotions.
- Manage servers
- Create and personally implement SEO strategies for exiting sales and fixed operations websites.
- Create and modify specialty website landing pages for sales or service, as needed.
- Maintain open communication with E-commerce, Dealership, and Advertising teams.
- Support the setup and upkeep of Google Business Profiles accounts and other online business listings.
- Assist with set up and maintenance of Google Analytics Account, as needed.
- Work with E-Commerce team to ensure timely launch of scheduled email marketing campaigns.
- Train new hires (if applicable) in the E-Commerce department on graphics, software, and company processes, ensuring adherence to OEM brand advertising compliance guidelines.
- Proof team email marketing pieces for accuracy in terms of artwork, text, grammar, disclaimers, OEM compliance, layout, and style.
- Assist the Facebook/Social advertising team, make edits to online specials, manage business listing posts, and contribute to the email marketing process as required.
- Identify and rectify online errors on Ed Morse sales or service websites or assist in reporting them to the appropriate parties.
- Independently pursue ongoing education in graphic programs, digital marketing practices, SEO best practices and other relevant areas to benefit the department and the company.
- Collaborate and provide support to the E-Commerce department team members to ensure exceptional service for our dealerships.
- 5+ years of Digital Marketing experience - automotive marketing experience is preferred.
- Degree or revelent work experience
- Experience with Liquid Web, Linux, C panel
- Personal experience creating and updating Google Business Listings, including posting monthly promotions.
- Hands-on experience with Google Analytics/GA4 - Google Analytics Certification is preferred.
- Experience creating and implementing SEO campaigns, email marketing campaigns and various digital marketing tools and platforms.
- Experience managing servers.
- iContact marketing platform experience is a plus.
- Collaborative mindset to work with cross functional teams including E-Commerce, Dealership and Advertising teams.
- Attention to detail, especially in reviewing and editing marketing materials for accuracy and compliance.
- Ability to meet deadlines under pressure and adapt to change.
- Weekly Pay
- Uncapped earning potential -Bonuses, Commissions, etc.
- 401K with company match
- Competitive Health Benefits including Medical, Dental and Vision
- Supplemental Insurance options, Life Insurance, Short Team Disability & Long-Term Disability
- Employee Assistance Program
- Quarterly Wellness Program
- Vacation Pay
- Sick Pay
- Six Paid Holidays each calendar year
- Fantastic Employee Purchase Program Discounts on vehicles, parts & service
- Employee Referral Program - Get rewarded for working with friends
- Become involved in our community with Ed Morse Cares
- Unlimited career potential- opportunities in multiple states with over 30 brands
- Ongoing Education - receive manufacturer and product knowledge training.
Web developer/Digital Advertising Specialist- Corporate Office - Delray Beach, United States - ED Morse Auto
Description
Overview:
Accelerate your career with Ed Morse Automotive Group With 75+ years of industry experience, we provide excellent service to our customers and team members. Our expanding automotive group spans across FL, TX, OK, MO, IL, IA, AZ and CO with over 50+ locations, representing 30+ automotive, powersports, and motorcycle brands. Join a family-oriented company that values personal and professional growth.
Ed Morse Automotive Group is currently looking for a Web developer/Digital Advertising Associate to join our Corporate Office team
Responsibilities:Why Ed Morse?
In addition to a rewarding career, Ed Morse offers our employees the following: