Marketing Analyst - Houston, United States - Emergent Professional Resources

Description

Our Consumer Goods client is looking to add a Marketing Insights Analyst to their team This role will be a direct hire and Hybrid schedule based in the Montrose area of Houston.

The ideal candidate will play a key role in shaping the future of new products and market expansion, you will review and distill consumer & business data to develop insightful analysis and strategic decision-making.

Responsibilities

Research and compile data related to current product market, customer demographics and interest, and factors influencing product demand
Use numerator to lead consumer/shopper insights work
Prepare commercial and strategic reviews to the brand
Maintain various PowerPoint decks with up-to-date insights, such as sell stories, operations and innovation
Effectively communicate insights results to clients, both written and verbal, across the organization to facilitate decision making process
Monitor brand health and collaborate with the Brand Team to develop plans for enhancing critical brand growth and pillars
Provide real-time reporting of brand performance, identify opportunities and risks, and offer recommendations for course corrections
Review sales trends, inventory, and distribution data to make actionable recommendations for business improvement
Make recommendations on data that you've analyzed
Compile graphs and reports
Performs other related duties as assigned.

Qualifications
Bachelor's degree in Business, Marketing, Finance, Data Science or related field

Proven analytical skills:
conceptualizing, analyzing, deriving insights from data, to create compelling stories for clients
Demonstrated strength in data analysis & working with Syndicated, Panel, POS data (IRI, Mintel, and Numerator)
Strong PowerPoint and presentation skills, with experience presenting directly to clients
Two (2) + years in marketing analytics or data analytics
CPG and/or Retailer knowledge, including knowledge of consumer and category insights
Excellent written and verbal communication
by Jobble

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