Head of Consumer - Jackson, United States - Duos Living, Inc.

Description

DUOS is looking for a consumer marketing expert to join our rapidly growing company.

The ideal candidate is passionate about driving results and knows how to apply strong analytical skills and a test-and-learn mindset in an early stage startup environment.

About DUOS

At DUOS, we are driven by the spirit of innovation and compassion.

Together, we dream of a future where aging is not just about adding years to life, but life to those years.

We are a digital healthcare services company that integrates an otherwise fragmented network of government programs and insurance benefits into an accessible, unified platform that ensures equitable access to social needs services and preventative care that individuals would have otherwise foregone.

About the Head of Consumer (B2C) Marketing

Responsibilities

Develop and nurture a culture of testing and experimentation to innovate on how we drive member acquisition and retention
Build out our marketing data and reporting infrastructure to ensure a strong analytic foundation to support data-driven decision making and campaign optimization
Develop and execute a member marketing roadmap that aligns with our corporate strategy and goals
Optimize our end-to-end member acquisition funnel across all channels (e.g. digital, print, community outreach, etc.) with full accountability for budgeting, forecasting and results
Oversee end-to-end campaign development, including upfront creative strategy, copywriting, and asset development
Partner seamlessly with our Product and Growth teams to ensure brand consistency and a seamless member experience
Lead the integration and management of all member marketing-related partners, including agencies, freelancers, consultants and vendors, as applicable
Must-Have Qualifications

10+ years of relevant functional experience
Track record of exceeding user acquisition and retention goals
Experience in a high growth start-up environment and navigating change
Strong understanding of and bias for the quantitative side of consumer marketing and experience using data to drive campaign optimization
Willingness to lead the function as a player-coach while engaging cross-functional partners effectively
Bias for action, goes after 'jump balls'
Passion for our mission of supporting older adults through the aging journey
Experience implementing new marketing campaign management tools and/or related platforms.
Nice-To-Have Qualifications

Experience operating in a B2B2C business model
Experience in digital healthcare
Understanding of the Medicare landscape and payer economics
Additional Job Details

This is a full-time, exempt position.
This role is based remotely and may entail infrequent (quarterly or less) travel.
Expected base salary range of $135K-$190K, based on experience and skills
Additional total compensation includes company equity, comprehensive health benefits, and flexible remote work environment.
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For government reporting purposes, we ask candidates to respond to the below self-identification survey.
Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in DUOS's Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

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