Vice President/General Manager - Bryan, Texas, , United States

About Gray Media: · Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that coll ...

Job description

About Gray Media:

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About KBTX:

We're recruiting a highly talented professional to join and lead the incredible team at KBTX-TV in Bryan-College Station, Texas. As the local CBS and CW affiliates, we serve an 18-county area known as the Brazos Valley. For nearly 70 years, we've been the dominant choice for local news and entertainment.

—a thriving hub of innovation and opportunity anchored by Texas A&M University, one of the nation's most prestigious institutions. Here, the "Aggie Spirit" creates a collaborative workplace culture where colleagues genuinely support each other's success, and forward-thinking professionals drive meaningful work in an intellectually vibrant community. What sets Bryan/College Station apart: your salary goes further. Unlike Dallas, Austin, and Houston, we offer an exceptional quality of life without the premium price tag—reasonable housing, groceries, and living costs mean better financial flexibility and a genuine work-life balance. We enjoy hiking and water activities in the scenic Brazos Valley, a thriving sports culture, diverse dining, and a growing arts scene, all while maintaining the warmth and accessibility of a mid-sized city with urban amenities. Whether you're building a family, advancing your career, or seeking a supportive community, Bryan/College Station delivers: excellent schools, family-friendly neighborhoods, strong community connections, and a region that genuinely values your well-being alongside your contribution. Join us where career growth and personal fulfillment go hand in hand—where you build more than a career, you build a life.

Job Summary/Description:

The Vice President, General Manager/Director of Sales, will report directly to a Senior Operating Officer of Gray Media and will be responsible for the management of all aspects of the station in a highly competitive and decentralized corporate culture.

Duties/Responsibilities include, but are not limited to: 

• Lead a fully functioning multi-platform media station with a focus on growing revenue and audience

• Be the primary leader in generating ratings and revenue. Develop strategic plans and operational plans for the station's growth in multi-platform content delivery and revenue generation that are in alignment with the local brand

• Effectively communicate with department heads and all employees. Create a collaborative, team-based environment. Lead with positive motivation, direction, and insight while holding the team accountable for the attainment of operational goals

• Encourage innovation across all levels of the organization

• Provide visible leadership both inside the station and in the community. Develop strong relationships with key clients and other business partners

• Provide training and development opportunities to team members

• Responsible for all aspects of financial statements and ensuring station compliance. Responsible for station operating and capital expense budgets

• Enforce all FCC, EEO, SOX, and any other appropriate rules and regulations

• Understand and adhere to company policies, and always adhere to the highest ethical standards

• Perform other duties as may be assigned

Qualifications/Requirements:

Education: Bachelor's degree in a related field. Equivalent work experience may suffice.
Experience: Ten + years of media experience, including experience as a GM or DOS, preferably in a comparable or larger market.
Knowledge, Skills, and Abilities:  Strong understanding of the industry and its future
Great communication skills: written, presentation, oral, and people

• Must be able to manage multiple priorities to meet tight deadlines, and be able to adapt to changing deadlines while presenting a calming and confident presence

• Strategic/analytical thinker and influencer

• Leadership skills and abilities such as emotional intelligence, conflict resolution

• Excellent negotiator

• Able to build teams and high performers

• Ability and willingness to become a community leader

• Familiarity with employment law compliance at an operational level

• Financial reporting

• Adapt to changing business needs, at times with little/no notice, and lead others through change

• Identify, hire, train, and retain talent

• Computer proficiency

• Must have or be able to attain a valid driver's license. Driving record should not have any major convictions, no more than one minor conviction or at-fault accident in the past 3 years.

If you feel you're qualified and want to work with a great group of people,  go to , you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

KBTX-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.