Marketing Specialist II - Irving
2 weeks ago

Job summary
The marketing specialist is responsible for supporting the system's strategic plan to grow market share and increase brand loyalty by increasing awareness, consideration, and preference of the health system.Responsibilities
- Provide campaign management of system marketing campaigns for select regions and ministries
- Create and implement campaign/initiative-specific integrated marketing plans that leverage the CRM and include lead and pipeline goals, target markets and audiences, digital assets (creative, content, etc.), performance evaluation, and optimization
- Act independently from ideation to optimization on select regional marketing initiatives
- Develop continually monitor market competitive analyses assigned ministries
li >< li >Contribute ministry content development service line marketing campaigns achieve marketing goals objectives < br >< / li > ul >Job description
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