Director, Content - Miami, Florida, United States
6 days ago
Job summary
We re an organization that values collaboration and community As Director Content & Social Strategy you will work closely with Creative Marketing Brand Management Sales teams Frida HQ is located in Miami Florida and approved roles have flexible option to work remotely both Mondays and Fridays with benefit of connecting in person Tuesdays - ThursdaysResponsibilities
- Develop evolve Fridas long-term content social media strategy owned earned emerging channels Translate brand priorities marketing objectives into actionable platform-specific strategies drive awareness engagement business outcomes Champion innovation by piloting new formats platforms technologies including AI social commerce experimental content approaches Develop out-of-the-box ideas expand Fridas voice beyond social platforms Lead creative concepting production social-first storytelling ensure all content native trending culturally fluent Create model managing channels prioritize iteration fueled learnings top-performing content community insights Oversee high-quality development video live streaming multimedia storytelling ideation distribution Ensure consistency brand voice tone storytelling across touchpoints Define execute platform strategies TikTok Instagram YouTube LinkedIn Threads Pinterest emerging channels Establish community management guidelines timely empathetic brand-right engagement Collaborate influencer creator strategy integrate creator content campaigns amplify reach authenticity Monitor cultural moments online trends leverage deep appreciation pop culture identify opportunities relevance breakthrough content Support escalation reputational risk protocols ensuring Frida remains agile responsive fast-moving environments Define KPIs audience growth engagement reach brand impact tie results back business objectives Leverage analytics listening tools optimize strategy fuel iterative improvement Deliver actionable insights regular performance updates senior leadership Benchmark competitors category leaders keep Fridas social presence innovative competitive Lead mentor grow high-performing team across social strategy creation community engagement Set clear objectives workflows priorities balance creativity agility operational rigor Coach develop team members ensure opportunities growth cross-functional collaboration Manage external partners creators agencies expand creative capacity production scale What You Will Need Bachelor degree Marketing Communications related field Ten years experience digital marketing five leading teams Proven expertise developing performing video content strategies TikTok Instagram Reels YouTube Shorts emerging video platforms Proven track record building scaling ecosystems deliver measurable growth Deep platform expertise fluency trends dynamics Experience leading video production live activations creative Exceptional communication skills Background consumer lifestyle CPG culturally driven brands strongly preferred Success Role Looks Like Cohesive agile high-performing organization Breakthrough campaigns generate conversation love organic growth Measurable impact awareness commerce outcomes Frida positioned category-defining creativity cultural fluency community building Who You Will Work With Collaboration Community We value close working together Creative Marketing Brand Management Sales teams Our Ways Working Hq Miami Florida approved roles flexible option connect person Tuesdays Thursdays Why Love Working At Robust health benefits Comprehensive medical vision dental Employer paid life insurance Supplemental insurance options Short-Term Disability Long-Term Disability FSA HSA 401k matching % immediate vesting Generous paid time program elective PTO days federal holidays sick wellness days birthday floater Flexible pregnancy parental leave Weekly wellness programming maximize personal minimize time invested outside hours Dog friendly office feel bring best buddy
Job description
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