Performance Marketing Analyst - Cambridge - Watershed Informatics

    Watershed Informatics
    Watershed Informatics Cambridge

    4 days ago

    $65,000 - $130,000 (USD) per year *
    Description

    Performance Marketing Analyst

    We're a biocomputing platform on a mission to accelerate digital drug discovery with Watershed Bio. Our software empowers scientists to analyze lab data and create plots in one place.

    As part of our growth stage team, you'll analyze performance marketing activity for our biocomputing platform. This includes website visitor behavior, gated content downloads, PPC advertising metrics & more.
    You'll understand how this data impacts sales pipeline analysis optimize marketing spend drive business growth advise leadership make data-driven decisions.

    •    Own reporting for commercial team Draw from Salesforce Webflow Google Ads Analytics other sources
    •    Serve as subject matter expert online marketing sources Guarantee accuracy reports presented to leadership
    •    Analyze cost-per-click cost-per-lead click-through-rates advice optimization marketing performance/li>

    Key Requirements

    • Bachelor's Degree preferably in Marketing Business Economics or Data Science
      5+ years experience creating delivering interpreting commercial reports drawing from digital marketing data sources
    • A strong analytical approach problem-solving skills track record identifying resolving inconsistencies commercial B2B growth
      A perfectionist approach ownership mentality toward analysis reporting metrics taking ramifications seriously,/li>
    * This salary range is an estimation made by beBee
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