Content Marketing Manager - Idaho City, United States - Lamb Weston

    Lamb Weston
    Lamb Weston Idaho City, United States

    2 weeks ago

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    Description

    Requisition Number:
    Req-234111

    Position Title:

    External Description:
    Determine objectives for content strategy based on today's business needs and Marketing objectives. Create both external and internal lens to content strategy.

    Develop content pillars to inform content creation and curation strategy and execution, including how to ensure a seamless customer journey across the digital ecosystem.

    Define most effective metrics for content strategy to track and calculate content ROIImplement process to track and evaluate analytics to enhance content strategy execution.

    Implement best SEO practices.
    Manage agency relationship to oversee execution of content strategy. Oversee agency budget, including directing on media spend and tactics.

    Create and oversee 18-month content calendarManage all external marketing campaigns as well as 'always on/evergreen' content creation/curationCreate target audience profiles, understand their priorities and content needs throughout the customer journey.

    Distinguish content based on customer journey and customer personas.
    Implement a continuous improvement plan/process to evaluate whether strategy is effective against objectives.

    Build strategic partnerships with Corporate Communications, Knowledge & Insights, Sales Planning & Execution, and other content stakeholders to maximize content opportunities throughout all internal and external touch points.

    Lead the cross-functional content committee to ensure contentDevelop content governance guidelines for tone, style, and voice for content development. Oversee writing style and tone for all external content.
    Follow Legal review processes to ensure Lamb Weston is appropriately protected from a legal perspective in external-facing sales materials and contentOther responsibilities as neededCity:State:Community /

    Marketing Title:
    Content Marketing Manager

    Company Profile:

    Lamb Weston is a leading supplier of frozen potato, sweet potato, appetizer and vegetable products to restaurants and retailers around the world.

    For more than 60 years, Lamb Weston has led the industry in innovation, introducing inventive products that simplify back-of-house management for our customer and make things more delicious for their customers.

    It's all about seeing the possibilities in potatoes and never, ever settling.
    Learn more about us at Idaho, US#J-18808-Ljbffr