- Owns the RFP business development process and delivers strategic, integrated processes & systems that scale across all accounts.
- Act as a thought-leader for the LGM IMT team and its clients, aspects of retail brand marketing; project management, external communications; marketing and sales campaigns, and marketing KPI's & metrics.
- Leads the development of LGM business, strategic marketing, communication and presentation decks to showcase the LGM divisions capabilities, and delivery of pertinent information to key clients and partnerships.
- Owns the consumer journey, brand narrative and client relationships, client briefing process for seasonal product story telling across the omni-channel experience inclusive of digital platforms, ecomm & brick & mortar & special event experiences).
- Compile annual marketing plans and analyze the effectiveness of plans, focusing on analytical insight to make recommendations on future merchandising activities.
- Works in partnership with IMT team, program leads and merchandise team to find key apparel items, assortments, and collections to elevate across full omni-channel and digital ecommerce ecosystem.
- In partnership with ecomm team, defines the on-site product assortment through retail brand photography, copy direction and site business plan to drive revenue.
- Strong communication skills demonstrated through the ability to communicate effectively and persuasively through verbal and written presentation.
- Monitor competitive programs and analyze consumer marketplace trends; understand the current trends in a specific city within that client's customer base.
- Have working knowledge of all aspects of email marketing, social media marketing, and online advertising,
- Effectively manage merchandising budgets to deliver the plan and stay within budget.
- Strong communication skills demonstrated through the ability to communicate effectively and persuasively through verbal and written presentation.
- Be a team player and contribute to the general success of Legends Global Merchandising across all facets.
- Bachelor's degree required, preferably in marketing, communications, business, or related field
- Industrious: Self-starter, process & results-oriented, diligent, overcomes obstacles
- Minimum of seven (7) years of high-level experience in retail brand marketing and/or sports and entertainment marketing with proven leadership in personally directing major clients' initiatives in the sports, entertainment, and/or experiential space.
- Hands-on, strong leader with a demonstrated track record in driving business results and developing a brand through strategic and tactical marketing efforts.
- Extraordinary project management skills and the ability to manage multiple ongoing projects simultaneously
- B2B & B2C marketing excellence; trend awareness and execution being critical.
- Expertise in identifying opportunities, developing strategies, and negotiating creative solutions
- Retail Brand Marketing, Agency, Merchandise and/or sports operational background, a plus
- Strong interpersonal and leadership abilities with excellent communication skills (written and oral)
- High energy, passionate personality that thrives in a fast-paced, ever-changing environment
- Strong work ethic with ability to multi-task and a competitive drive to win
- Ability to develop creative proposals that meet and exceed potential partners' needs
- Ability to quickly earn and maintain trust and build consensus in ambiguous work environment
- Ability to develop strong peer-level relationships and excel in a collaborative, team-oriented environment
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Marketing Director - Indianapolis, United States - Legends
Description
LEGENDSFounded in 2008, Legends' operating divisions worldwide include - Global Partnerships, Global Sales, Hospitality, Global Partnerships, Global Merchandise, Global Technology Solutions, Attractions, Growth Enterprises - offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning, and realizing exceptional experiences in sports and entertainment. For more information, visit and follow us on Twitter and Instagram [redacted]
THE ROLE
Head of Marketing - Legends Global Merchandise will serve as a key member within the corporate structure of the organization, managing relationships and partnerships across the Global Merchandise division. The primary responsibilities include a focus on the RFP (request for proposal) process, project management, leading and supervision of the IMT (Integrated Marketing Team) building consumer campaigns to drive omni-channel retail marketing activations, and leveraging consumer insights, data and analytics to drive growth. S/he/they will have a keen understanding of retail marketing (both brick & mortar and online channels) and will deploy strategic marketing initiatives to grow the full business lines. The Head of Marketing - will be a dynamic leader and self-starter, with the capacity to work independently as well as collaborate with a team and clients to thrive in an entrepreneurial environment. This role will report directly to the Chief Brand & Innovation Officer of Legends and will have a dotted line to the VP, North America eCommerce and Integrated Marketing team.
ESSENTIAL FUNCTIONS
To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Competitive salary, commensurate with experience, and a generous benefits package that includes: medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.
WORKING CONDITIONS
Location: On-site
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sit, talk, hear; use hands to finger, and handle controls. The employee frequently is required to reach with hands and arms. The employee is required to stand, walk, and stoop. Specific vision abilities required by this job include close vision and the ability to adjust focus.
Legends is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.
