Specialist, Brand Marketing - Richmond, United States - Red Bull
Description
Company Description
Reporting to the Manager, Brand Marketing (BMM), you will oversee Red Bull's local sampling and collegiate marketing efforts, driving trial, supporting sales, and building brand love through our Student Marketeer (SM) program and in-market.
An important part of our marketing strategy, you will coach Student Marketeer's to be the local face to our global brand and bring the World of Red Bull and our campaigns to life on campus and in-market, reaching new entry-point consumers.
Job Description
PEOPLE MANAGEMENT
Hire and manage a dynamic team that represents our brand values
Lead trainings and build tools to ensure that Student Marketeer teams are successful
Provide direct and productive coaching to maximize team impact
Empower Student Marketeers to produce new ideas to increase trial, support sales, and excite consumers
Conduct regular market visits with the Student Marketeers to better coach and guide them
INCREASE TRIAL AND BUILD BRAND RELEVANCE
Build a localized plan with your Brand Marketing Manager to increase product trial and brand relevance
Manage local resource allocation (e.g. budgets, cans, hours) based on strategy
Conduct regular market visits to better understand the local market, the consumer, and areas of opportunity
Develop new opportunities beyond existing programs to attract new entry-point consumers
Analyze and plan against program goals and priorities to run a successful program
COLLABORATION AND DISCOVERY
Build relationships with internal sales and marketing teams to maximize program impact
Build relationships with external teams to drive in-market collaboration
Support national and regional brand campaigns (e.g. product launches, brand-building events, and sal
Qualifications
Project management experience delivering projects from ideation to execution
Experience presenting and facilitating trainings and meetings
Success in collaborative and creative environments
Collegiate marketing and sampling experience
Must have a valid US Drivers License
Additional Information
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America, Inc.
is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.