Director, Marketing - Smyrna - Arrow

    Arrow
    Arrow Smyrna

    1 week ago

    Description
    THE COMPANY: Hangzhou GreatStar Industrial, Ltd. is one of the largest manufacturers of hand tools in the world, specializing in R&D, and manufacturing high quality products for the DIY, professional and industrial channels. Our brands include Arrow Fastener, Shop-Vac, SK Tools, Goldblatt, Pony & Jorgensen, EverBrite, WorkPro, as well as many others.
    GreatStar Industrial US, LLC, with offices in Atlanta, GA, is a wholly owned subsidiary of GreatStar Tools USA whose other operating companies include Arrow Fastener Co., LLC, Shop-Vac USA, LLC & Prime-Line Products.
    REPORTING RELATIONSHIP: Director, Marketing will report directly to both the CEO and VP of Brands at Hangzhou GreatStar Industrial and will be responsible for driving brand and product marketing across the Great Star USA brands that include Pony & Jorgensen, Goldblatt, WorkPro, Duratech, etc.
    ABOUT THE POSITION: As the Director, Marketing you'll be the architect of our brand strategy, the voice of our consumer, and the driving force behind product innovation. You'll lead cross-functional initiatives that shape how our products look, feel, and resonate-from packaging and positioning to insights-driven development. A key part of this role is collaborating closely with our Asia-based team to ensure seamless execution from concept to shelf. You'll also be responsible for crafting and executing marketing strategies tailored to big box retailers, hardware and building supply chains that resonate with both the professional and DIY end user. This role is a strategic leadership position capable of building a high performing team of product professionals from the ground up.
    WHY WORK HERE: We invest in our people with a competitive compensation and benefits package designed to support your health, well-being, and financial future. This includes a competitive salary and annual bonus, medical, dental, and vision coverage, company-paid life and disability insurance, and a 401(k) with employer match. You'll also enjoy generous paid time off, 11 paid holidays, FSA/HSA options, an Employee Assistance Program, and access to voluntary benefits for you and your family.
    KEY RESPONSIBILITIES:
    • Translate consumer insights and market trends into actionable product concepts with hands on field work evaluating tool usage at job and construction sites
    • Partner with product management and engineering to guide product roadmap and go-to-market strategy and assess talent needs to build a strategic product innovation and excellence center
    • Work closely with Asia-based teams to ensure product concepts are executed with precision, quality, and speed
    • Influence product positioning, naming, and launch strategy
    • Own consumer research strategy-qualitative and quantitative-to uncover unmet needs and drive decision-making
    • Monitor competitive landscape and category trends to identify growth opportunities in all product categories
    • Develop and execute targeted marketing strategies for big box retailers and home centers, hardware stores, and building supply distributors
    • Customize brand messaging and promotional tactics for DIY consumers and professional tradespeople
    • Partner with sales and retail teams to drive in-store engagement, merchandising, and promotional success
    • Build retailer-specific marketing plans that align with seasonal cycles, category trends, and shopper behavior
    • Build and evolve cohesive product and brand strategies across all channels (retail, digital, trade, packaging)
    • Lead packaging strategy and innovation to enhance shelf impact and user experience
    • Collaborate with design, R&D, and supply chain teams to ensure packaging aligns with brand and consumer expectations
    • Oversee packaging compliance, sustainability initiatives, and cost optimization
    • Foster strong, daily collaboration with Asia-based teams across product development, packaging, and sourcing
    • Navigate cross-cultural communication with clarity and empathy to drive alignment and execution
    • Ensure product concepts are translated into manufacturable, market-ready solutions
    • Establish KPIs and metrics that measure successes around brand awareness & perception scores, retail conversion, launches, retail sell-through and promotional lifts across key accounts, ROI on campaigns and research, and speed of product execution with a global team
    EXPERIENCE AND QUALIFICATIONS:
    • At least 8 years of progressive marketing leadership experience in consumer-packaged goods; preferably in tools, hardware, building supply or adjacent categories. Prior experience with private label and/or OEM products preferred.
    • Proven success in both product management and brand building, packaging development, and consumer-led product innovation
    • Deep understanding of big box retail dynamics, hardware/building supply channels, Professional Contractor and DIY consumer behavior
    • Experience working with international teams, especially Asia-based manufacturing and development partners
    • Strong leadership and cross-functional collaboration skills
    • Data-driven mindset with fluency in consumer research methodologies
    • Ability to translate ideas into tangible products that resonate with consumers
    • Ability to plan and manage at both the strategic and operational levels.
    • Established contacts and relationships with potential customers and channel partners.
    • Excellent interpersonal skills with executive level customers and partners.
    • Ability to work collaboratively with colleagues and staff to create a results driven, team oriented environment.
    • Capacity to assume more significant executive responsibilities over time.
    EDUCATION:
    • BS degree in Business or related field of study. MBA
    Equal Opportunity Employer

  • Director, Marketing

    3 weeks ago

    Only for registered members Smyrna

    The Director of Marketing will drive brand and product marketing across the Great Star USA brands. They will lead cross-functional initiatives shaping how products look, feel, and resonate from concept to shelf. · ...

  • Director, Marketing

    3 weeks ago

    Only for registered members Smyrna, GA

    The Director of Marketing is responsible for driving brand and product marketing across the Great Star USA brands. · ...

  • Director, Marketing

    1 week ago

    Only for registered members Smyrna, Georgia, , United States

    Job summary · The Director of Marketing will be responsible for driving brand and product marketing across the Great Star USA brands that include Pony & Jorgensen, Goldblatt, WorkPro, · and others.Key responsibilities include translating consumer insights into actionable product ...

  • Marketing Director

    1 week ago

    Only for registered members Smyrna Full time

    +We are seeking an experienced and strategic Marketing Director to lead our global Press & Media Relations, Analyst Relations, and Developer & Partner Marketing functions. · Bachelor's degree in marketing, Communications, Business, Engineering, or related field. MBA preferred. · ...

  • Director, Marketing

    3 weeks ago

    Only for registered members Smyrna, GA

    We invest in our people with a competitive compensation and benefits package designed to support your health, well-being, and financial future. · ...

  • Sales and Marketing Director

    1 month ago

    Only for registered members Atlanta, GA

    We are dedicated to the care and wellbeing of our residents. Our mission " To Enhance the Human Spirit" not only pertains to residents but also our employees. We want each of our associates to feel like they have a career and an opportunity to grow. · We've Got You Covered…Get Pa ...

  • Director, Product Marketing

    1 month ago

    Only for registered members Atlanta Full time

    Oversight is the world's leading provider of AI-based spend management and risk mitigation solutions for large enterprises. As Product Marketing Director you will help drive and promote Oversight's leadership on the Finance & Accounting AI/analytics landscape. · ...

  • Director of Brand Marketing

    3 days ago

    Only for registered members Vinings

    We are seeking a Director of Brand to lead the creative vision and execution for all CRH Healthcare brands. · ...

  • Digital Marketing Director

    2 weeks ago

    Only for registered members Atlanta, GA

    +Leads the development and execution of comprehensive digital marketing strategies to strengthen company market positions. · Foster a data-driven, technology-enabled marketing culture by leveraging AI and analytics to inform strategic decisions and optimize campaign performance. ...

  • Director, Client Marketing

    1 week ago

    Only for registered members Atlanta, GA

    +We are seeking an individual with the ideal blend of marketing strategy, project management and client service to join our Client Marketing team. · + · +Acts as the driving force to achieve positive outcomes and client satisfaction. · Builds and nurtures long-lasting client rela ...

  • Director of Brand Marketing

    1 month ago

    Only for registered members Vinings

    We are seeking a Director of Brand to lead the creative vision and execution for all CRH Healthcare brands. · ...

  • Director of Brand Marketing

    2 days ago

    Only for registered members Vinings, GA

    +Job summary · We are seeking a Director of Brand to lead the creative vision and execution for all CRH Healthcare brands. · +Qualifications7+ years of agency or client-side experience in brand and creative roles. · ...

  • Marketing Director

    4 weeks ago

    Only for registered members Atlanta Full time

    +Job summary+We are seeking a strategic and results-oriented Marketing Director to lead our marketing efforts targeting our Industrial clients. · ...

  • Director of Marketing

    1 month ago

    Only for registered members Atlanta, GA

    Balentine is seeking a Director of Marketing and Client Engagement to set the strategic direction for all marketing efforts. · ...

  • director of marketing

    1 month ago

    Only for registered members Atlanta Full time

    As Director of Marketing for Northside Hospital, you will lead the development and execution of marketing strategies to increase awareness and perceptions of expertise, support hospital network growth, and encourage patients to seek care at Northside. You will oversee marketing i ...

  • Director, Product Marketing

    1 week ago

    Only for registered members Fulton County, GA

    Zelis is modernizing healthcare financial experience across payers providers consumers seeks Director Product Marketing to lead strategy execution provider payments solutions. · ...

  • director of marketing

    1 month ago

    Only for registered members Atlanta, GA

    Northside Hospital is award-winning, state-of-the-art, and continually growing. Constantly expanding the quality and reach of our care to our patients and communities creates even more opportunity for the best healthcare professionals in Atlanta and beyond. · ...

  • Director of Marketing

    3 weeks ago

    Only for registered members Dunwoody

    Jewish Family & Career Services of Atlanta is seeking an experienced Director of Marketing to lead how we show up in Atlanta and tell our story. · ...

  • Director of Marketing

    3 weeks ago

    Only for registered members Atlanta Freelance

    Our client EmergencyME LLC is looking to hire a creative, analytical Director of Marketing to form and maintain relationships with their customers. · ...

  • Director of Marketing

    3 weeks ago

    Only for registered members Dunwoody, GA

    Jewish Family & Career Services of Atlanta (JF&CS) is seeking an experienced Director of Marketing to lead how we show up in Atlanta, tell our story, and connect more people to the services and support they need. · ...

  • Director of Marketing

    1 month ago

    Only for registered members Atlanta

    We're seeking a Director of Marketing & Client Engagement to set the strategic direction for all marketing communications efforts. · Balentine is looking for someone who will champion our brand narrative ensuring every client-, prospect-, and COI-facing experience reinforces our ...

Jobs
>
Director of marketing
>
Jobs for Director of marketing in Smyrna