Head of Marketing - Los Angeles - Metrics Recruitment

    Metrics Recruitment
    Metrics Recruitment Los Angeles

    1 week ago

    Description

    We're partnering with a fast-growing consumer social marketplace that helps people form real friendships through high-quality local events. Their platform has already driven significant success for event hosts this year, and they are now looking to bring on their first dedicated Growth & Content Lead to own demand generation and set the foundation for how they launch and scale in new markets.
    Role Overview
    The mission of this role is simple and bold: drive 50% of attendees to events through growth, content, and acquisition efforts.
    This person will shape the brand, build the marketing engine from scratch, and be the first hire on a lean GTM team focused entirely on driving event demand.
    Why This Role Is Important

    • You'll own user acquisition and event demand end-to-end.
    • You'll set the tone for all future marketing hires and define the brand identity.
    • You'll work closely with event hosts - when you fill their rooms, the entire ecosystem grows.
    Key Responsibilities
    • Deliver 50% of attendees for events on the platform.
    • Build organic and viral demand through repeatable content frameworks.
    • Create, edit, and publish high-volume original content (especially video).
    • Run rapid content and growth experiments; double down on what works.
    • Collaborate with the GTM team to support new city launches and event activation strategies.
    First 90 Days
    • Produce 50+ pieces of original content.
    • Demonstrate traction in driving real attendees to real events.
    • Build the first version of the marketing system and playbook for future hires.
    Candidate Profile
    • High-agency, fast executor, and tapped into cutting-edge marketing trends.
    • Strong understanding of growth frameworks and first-principles thinking.
    • Able to share 100+ videos they've created and edited themselves (non-negotiable).
    • Skilled across video editing, design, and content creation.
    • Proven ability to build mindshare for a product across multiple communities.
    • Thrives in fast-paced, high-ambiguity environments.

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