- Develop a calendar of proactive impactful research that informs consumers about what's going in the housing market so they can make educated "home" decisions leveraging surveys, tips, and housing trend data.
- Working alongside our research team, originate survey questions that help tell a unique consumer story.
- Develop a bench of consumer spokespeople for deployment across various consumer topics.
- Develop a deep understanding of the housing market in order to identify newsworthy themes, trends, topics, data points to proactively share with the media.
- Support team's existing data initiatives and third-party economic commentary pitching.
- Expand/build on existing relationships with national and local real estate and economic press on behalf of through regular touch points.
- Coordinate and manage media inquiries and custom data requests, as well as media interviews across spokespeople.
- Identify opportunities for to insert its point of view into news of the day.
- Serve as a company spokesperson and first point of contact for consumer and media inquiries.
- Ad hoc travel for industry events and media meetings. Potentially 5-6 times a year.
- Share housekeeping across team - weekly reporting, manage contracts process, and adding coverage to site.
- Bachelor's degree in Journalism, Communications or Marketing.
- 8-10 years of related PR experience in a corporate or agency environment. Data/economic PR experience required. Experience with or a willingness to learn the ins and outs of the real estate industry.
- A robust track record of building and maintaining strong media relationships.
- Experience as a company spokesperson dealing with product launches and/or data.
- A knack for spotting news trends and turning them into proactive story pitches
- Exceptional, articulate communicator with superior journalistic and business writing skills, as well as strong verbal and presentation skills.
- Self-starter who is able to manage multiple projects, prioritize effectively and consistently execute with excellence.
- Strong collaboration skills and ability to influence stakeholders across all levels and functions, from front-line teammates to senior management.
- Possesses an eye for what will resonate with various types of media and has the ability to work with internal teams to obtain necessary resources, collaborate and share constructive feedback.
- Demonstrated business acumen and ability to translate business strategy into clear and compelling communications.
- Thrives in a fast-paced, dynamic environment and operates with a sense of purpose and urgency
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Senior Manager Consumer Communications - Austin, United States - Realtor Careers
Description
At , we have among the most comprehensive and accurate coverage of real estate listings and the most engaged users across all the online real estate portals. Our mission is to make buying, selling, renting, and living in homes easier and more rewarding for everyone.Building your career? Build it better at . Join us and help change the world of real estate, one home at a time.
Are you a Communications expert? Are you to drive and execute a strong consumer PR program? If you want to expand your professional goals at , this is the role for you. Join us as our newest Senior Manager Consumer Communications and continue to Love Your Career at ,
is looking for an experienced communications professional with a passion for consumer-focused and data storytelling and strong project management skills. This position will be located in our Austin, TX office
Our consumer program includes a significant element of data storytelling. They will be primarily responsible for delivering our value propositions to buyers, sellers, owners and renters via mainstream consumer media. They will also leverage 's proprietary data/trend information and spokespeople to inform home buyers, sellers, renters and owners about what's going on in the housing market. This individual will work closely with the company's News & Insights, Economics, Market Research and Marketing teams to identify news and trends and insert into the news cycle, building on the company's already strong media relationships.
Previous PR experience using data (such as: surveys, website insights, or economic trends) is a must, as well as the ability to manage multiple media requests, interviews, and written deliverables on a daily basis. A passion for media relations and superior written and verbal communication skills are required.
What you'll do:
Here, you'll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home. And you'll find your way home too. People are our foundation-the core that drives us passionately forward. At , you'll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return we'll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow.
Diversity is important to us, therefore, is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, will provide reasonable accommodations for otherwise qualified disabled individuals.
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