Vice President, Global Marketing - Raleigh, United States - Worldwide Clinical Trials

Description

Requisition Number: 7624


Position Title: Vice President, Global Marketing & Communications


External Description:

Who we are

We're a global, midsize CRO that pushes boundaries, innovates, and invents because the path to a cure for the world's most persistent diseases is not paved by those who play it safe.

It is built by those who take pioneering, creative approaches and implement them with quality and excellence.

We are Worldwide Clinical Trials, and we are a global team of over 3,000+ experts, bright thinkers, dreamers, and doers, together, we are changing the way the world experiences CROs - in the best possible way.

Our mission is to work with passion and purpose every day to improve lives and we are looking for others who value this same pursuit.

What you will do

The Vice President, Global Marketing spearheads Worldwide Clinical Trials' global marketing strategy, overseeing brand visibility, thought leadership, and lead generation.

In this role, you will lead a collaborative and innovative team, and manage the marketing strategy, content, creative, events, and digital operations.

Responsible for integrated omnichannel campaigns, advertising solutions, and event execution, the VP elevates the overall customer experience.

Balancing strategic and tactical expertise, they demonstrate strong leadership, communication, and collaboration skills with the global marketing team, business development, therapeutic leads, and executive team members.

Responsibilities:

• Craft and implement a strategic content plan to boost Worldwide's visibility and align with business goals.
• Enhance and unify the Worldwide brand identity across all platforms.
• Work with various teams to deliver marketing that resonates with our audience and supports company objectives.
• Plan strategic involvement in industry events for brand and network growth.
• Seek out and secure speaking and panel opportunities to position us as thought leaders.
• Drive a comprehensive digital marketing strategy, including website, social media, and online ads.
• Analyze marketing effectiveness and optimize based on insights.
• Lead a global marketing team, promoting a culture of collaboration and innovation.
• Manage the marketing budget and ensure financial compliance.

Other Skills:

• Leadership with the ability to drive change.
• Independent, proactive approach in a dynamic business setting.
• Commitment to continuous improvement and innovation.
• Proficiency in marketing automation, Salesforce CRM, and related technologies.

Requirements:

• Bachelor's in Marketing/Business or related; MBA is a plus.
• 14+ years of marketing experience including B2B, with 5+ in a senior role.

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Direct experience in clinical research and marketing to customers/prospects

• Track record of successful global marketing campaigns.
• Expertise in digital marketing, including SEO, SEM, and social media.
• Effective crossfunctional collaboration.
• Skilled in data analysis and marketing analytics tools.
• Strong leadership and team management capabilities.

Perform other duties as assigned.

The duties and responsibilities listed above are representative of the nature and level of work assigned and are not necessarily all-inclusive.

City:

State:

Employment Type: Regular


Community / Marketing Title: Vice President, Global Marketing


Company Profile:

We're a global, mid-size CRO that pushes boundaries, innovates and invents - because the path to a cure for the world's most persist diseases is not paved by those who play it safe, but by those who take pioneering, creative approaches, and implement them with quality and excellence.

We are experts, bright thinkers, dreamers and doers and, together, we are changing the way the world experiences CROs, in the best possible way.

Location_formattedLocationLong: Raleigh, North Carolina US


CountryEEOText_Description: Worldwide is an equal opportunity employer that is committed to enabling professionals from all backgrounds and experiences to succeed and, to that end, we prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and creativity. We provide equal employment opportunities to all employees and applicants regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, military status, or other class protected by applicable law. Worldwide is committed to working with and providing reasonable accommodations to applicants with disabilities. We are proud to be an equal opportunity workplace where people thrive by being themselves and are inspired to do their best work every day.