Director of Product Marketing - United States, United States Of America

Job Title :  Director of Product Marketing · Location: Remote (US) · About Locus · Battle-tested in 350+ deployments across 30+ countries, Locus is an agentic Transportation Management System for all-mile, all-channel, trusted by enterprises like Unilever, Nestlé, and Siam Makro. ...

Job description

Job Title :  Director of Product Marketing

Location: Remote (US)

About Locus

Battle-tested in 350+ deployments across 30+ countries, Locus is an agentic Transportation Management System for all-mile, all-channel, trusted by enterprises like Unilever, Nestlé, and Siam Makro. 

The platform unifies orders, capacity, and carrier networks into one living plan, aligning planning, execution, and settlement so promises become proof. AI co-pilots with guardrails surface risk early and recommend the next best move to protect SLAs and reduce empty miles.

 In 2025, Locus joined the Ingka Group (IKEA Retail) family, marking a major milestone in our journey. Backed by the scale and strength of IKEA, we continue to operate independently while accelerating our mission to make global supply chains faster, smarter, and more sustainable.

Our Journey and Impact

Since 2015, Locus has been on a mission to make logistics decision-making intelligent, sustainable, and real-world ready. Our platform has powered billions of deliveries across 30 + countries for global enterprises, driving measurable impact in cost savings, carbon reduction, and SLA performance. With the strength of the IKEA ecosystem behind us, we're scaling that impact even further.

Our Global Footprint

Headquartered in Bangalore, with teams across the U.S., U.K., UAE, and Southeast Asia, Locus brings together 170 + engineers, designers, and problem-solvers united by a single goal: to reinvent how the world moves goods.

Traits We Value

We look for people who are:

• Global in mindset: curious about diverse markets and ideas.
  
  

• Unrelenting in drive: energized by complex challenges.
  
  

• Intelligent in approach: analytical, creative, and thoughtful.
  
  

• Dynamic in execution: adaptive and decisive in fast-moving contexts.
  
  

• Exact in craft: detail-oriented and committed to excellence.
  
  

Role: 

We are seeking a highly experienced and strategic Director of Product Marketing to lead the go-to-market strategy for the Locus product suite. This leader will be responsible for defining our product messaging, understanding our target customers and competitors, and equipping our sales and marketing teams with the tools and narratives they need to drive significant revenue growth. This role requires a blend of strategic thinking, deep technical understanding, and exceptional communication skills.

Key Responsibilities

Strategy & Go-to-Market (GTM)

• Develop and execute comprehensive GTM strategies for new product launches, feature updates, and major releases, ensuring alignment across Product Management, Sales, and Marketing.

• Define the ideal customer profile (ICP), buyer personas (e.g., Head of Logistics, VP of Supply Chain, CIO), and use cases for the Locus platform, constantly iterating based on market feedback and performance data.

• Conduct deep-dive competitive analysis against key industry players to identify Locus's unique market position, differentiators, and quantifiable value proposition.

• Own the pricing and packaging strategy in collaboration with Product and Finance teams to maximize market penetration and profitability across different customer segments (mid market to Enterprise).

Messaging & Content

• Develop compelling, differentiated, and evidence-based product positioning and messaging that resonates with target personas across various stages of the customer journey.

• Drive the creation of core marketing materials, including product pages, data sheets, presentations, solution guides, videos, case studies, and website content, ensuring consistency and quality.

• Serve as the internal and external spokesperson for the Locus product portfolio, presenting at industry events, webinars, and customer meetings.

Sales Enablement

• Partner with the Sales team to develop effective sales tools and enablement materials, including pitch decks, battlecards, ROI calculators, objection handling scripts, and tailored demos.

• Deliver product training and ongoing market insights to the Sales, Customer Success, and Business Development teams to ensure they are fully equipped to articulate Locus's value and competitive advantage.

Market & Customer Insights

• Lead efforts to gather qualitative and quantitative market and customer insights through research, win/loss analysis, and direct customer interviews.

• Synthesize market trends, especially around logistics technology (Last-Mile, Middle-Mile, TMS), and competitive dynamics into actionable insights for the Product Management team to inform the product roadmap.

• Track and report on key product marketing metrics, including product adoption, revenue impact of new launches, content engagement, and funnel conversion rates.

Qualifications

Required Experience

• 5+ years of progressive experience in Product Marketing, with at least 3+ years in a senior/leadership role within the B2B SaaS industry.

• Proven track record of successfully launching and scaling complex, enterprise-level technology products.

• Demonstrable expertise in developing compelling narratives, high-impact positioning, and creative GTM strategies.

• Deep understanding of the logistics, supply chain, or transportation technology (SaaS) space is a must.

Skills & Attributes

• Strategic Thinker: Ability to translate complex technical concepts (e.g., machine learning algorithms, routing optimization) into clear, concise, and market-ready value propositions.

• Exceptional Communicator: Outstanding written, verbal, and presentation skills, capable of influencing executive stakeholders and engaging large audiences.

• Collaborative Leader: Proven ability to build strong relationships and drive consensus with cross-functional teams (Product, Sales, Engineering).

• Data-Driven: Proficiency in using data and analytics to inform decisions, measure impact, and drive continuous improvement.

• Bachelor's degree in Marketing, Business, Engineering, or a related field; MBA is a plus.

Essential Requirements

Requirement

Importance

Description

Relevant Product Marketing Experience (Domain)

Critical

5+ years of experience in Product Marketing within Logistics, Supply Chain, Route Optimization, or Enterprise B2B SaaS. Experience in companies similar to Locus / LogiNext / FarEye / FourKites is strongly preferred.

Leadership Experience

High

Proven experience leading and mentoring PMM, content, or presales teams. Ability to drive ownership, execution, and cross-functional alignment.

Strategic & GTM Skills

High

Strong ability to define product positioning, messaging, GTM strategy, and launch plans aligned to business outcomes in the North American market.

SEO & Content Strategy Proficiency

High

Strong understanding of SEO-led content strategy, messaging frameworks, and scalable content engines to support inbound demand and product visibility.

Communication & Stakeholder Management

High

Excellent written and verbal communication skills. Ability to influence senior stakeholders across Product, Sales, Presales, and Leadership teams.

Presales Exposure (Nice to Have)

Medium

Experience in presales or solution consulting with a transition into Product Marketing is a strong plus, but not mandatory.

Market & Customer Insight

High

Deep understanding of enterprise buyer personas, customer pain points, competitive landscape, and market dynamics in North America.

Education

Medium

Bachelor's degree in Marketing, Business, Engineering, or a related field. MBA or equivalent qualification is a plus.

What We Offer

Join Locus and become part of a visionary team that is redefining logistics through innovation and smart distribution. We provide competitive compensation, comprehensive benefits, and a collaborative environment where your expertise will drive both your growth and that of the organization.

Locus is an equal opportunity employer dedicated to creating a diverse and inclusive workplace.