Senior GTM Strategy Manager - San Francisco, United States - Adobe

Description

JOB LEVEL

P40

EMPLOYEE ROLE

Individual Contributor

The Opportunity

Reporting into the Director, DMe Enterprise GTM Strategy, you will help shape the current and future direction of the Digital Media Enterprise business by evaluating how pre-sales, sales and post-sales resources come together to support the unique needs of Adobe's Digital Media Enterprise to enhance customer engagement. A core responsibility will be leveraging sales performance metrics, customer analytics and market trends insights to create a robust segmentation strategy that optimizes market penetration.

You will be part of the Sales Operations organization which is responsible for helping define the strategy and operations of a best-in-class go to market engine for Adobe, and support superior execution by the sales organization.

Key Responsibilities

• Collaborate with cross-functional teams to understand market trends, customer needs, and competitive landscape
• Utilize customer analytics and data-driven insights to develop comprehensive segmentation strategies for target markets
• Support the VP of Enterprise Sales in identifying key market segments and defining tailored approaches to maximize revenue opportunities
• Contribute to the annual account segmentation and assignment process working collaboratively with the Digital Media Field and Digital Experience sales organization
• Partner with cross functional leaders to evaluate the ongoing optimization and load balancing of sales coverage, account assignments, and manager hierarchies
• Collaborate with marketing, sales, and product teams to ensure alignment of go-to-market strategies with overall business objectives.
• Leverage market research in the creation and execution of Go-To-Market plans, including product launches, pricing strategies, and promotional campaigns.
• Track and measure the effectiveness of go-to-market initiatives, providing regular reporting and insights to stakeholders
• Work across organizations to communicate changes that impact GTM teams so they can execute on new strategies

Qualifications

• Bachelor's degree in Business Administration, Marketing, or related field (MBA preferred)
• 10+ years of experience in a similar role, preferably within the software industry
• Strong quantitative and qualitative analytical skills with proficiency in customer segmentation and data analysis
• Experience working with CRM systems and analytics tools (e.g., Salesforce, Tableau, Power BI) Analytics)
• Excellent communication and presentation skills, with the ability to effectively articulate complex concepts to stakeholders at all levels
• Proven ability to work collaboratively in a fast-paced, cross-functional environment
• Results-oriented mindset with a focus on driving measurable business outcomes
• Strategic thinker with a keen eye for detail and a passion for innovation

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $116,700 -- $217,500 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Internal Opportunities

Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We're glad that you're pursuing a new opportunity at Adobe

Put your best foot forward:

1. Update your Resume/CV and Workday profile – don't forget to include your uniquely 'Adobe' experiences and volunteer work.

2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you're interested in.

3. Check out these tips to help you prep for interviews.

4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll.

Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.

At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you're looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is an equal opportunity and affirmative action employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other characteristics protected by law.

If you have a disability or special need that requires accommodation to navigate our internal careers site or to complete the application process, please contact