Sr. Marketing Specialist - Durham, United States - Lytho

Description

Does this sound like you?

At Lytho, we strive to be the leaders in content and creative operations software. We believe in the power of marketing to connect with our audiences through shared experiences, thought leadership, and creativity.

If you are a dynamic marketing professional with expertise and passion for content development and strategic marketing, you just might be the Lythonian we are looking for


Location:Although the work will be remote based, we strongly prefer to hire candidates in Raleigh-Durham, NC area.

What you'll do here:

As Sr. Marketing Specialist, you will be pivotal in helping to build and continually fuel our marketing engine, with a strong focus on content creation and database marketing.
This role requires a versatile marketing professional who combines strategic thinking with a hands-on approach to execute a wide range of marketing activities.

• Develop and implement comprehensive marketing strategies that align with our company goals, with a strong emphasis on content development for blogs, newsletters, and database marketing.
• Work closely with cross-functional teams to create compelling content and enhance our brand presence across various channels/platforms.
• Manage the creation, editing, and distribution of engaging content across various channels, ensuring consistency in tone and brand messaging.
• Assist in the management of all Lytho content/editorial calendars to support and fuel all content channels.
• Build and expand our prospect database marketing efforts, including segmentation, nurturing, and analysis, to enhance prospect outreach and engagement.
• Help develop creative briefs and guide creative direction to meet objectives for assets including print, digital, and video.
• Monitor market trends and competitor activities to identify opportunities and challenges; adjust marketing strategies as needed.
• Manage social media platforms, creating, and scheduling content that increases engagement and enhances our brand's visibility.

What we're looking for:

• 3-5 years of marketing, PR, agency, or related experience
• Self-starter with strong project management skills
• High level of attention to detail
• Highly skilled at writing high-quality, persuasive content for websites, social media, email marketing, and webinar/speaking sessions.
• Editorial mindset that seeks to understand what audiences want to consume and how to create it.
• Experience with WordPress, Hubspot, and Google Analytics

Bonus points for:

• Proficiency in search engine optimization (SEO) and usage of keyword research tools, Google Trends, SEMRush, etc.
• Experience with creative softwares such as Adobe Creative Suite or Canva
• Past experience with marketing a SaaS software product(s)
• Experience in planning and managing trade show logistics

Why become a Lythonian?

We know that our people are what make us great We continue to invest in resources and programs to support the wellbeing and growth of each Lythonian, both professionally and personally.

Benefits: We offer diverse benefits to support the health, wellbeing, and futures of our people and their loved ones, including: unlimited PTO; paid parental leave; paid gender transition leave; "Summer Fridays" (half-days on Fridays during the summer months); medical, dental, vision, disability, life, and accident insurance; EAP services; and 401K with match.

Remote Work & Flexibility: We are a "Remote First" workplace, where Lythonians have the flexibility and autonomy to balance work and personal needs. We care about the work you deliver, not the hours you spend online.

Room for Growth: We love to see our team grow and thrive In our current stage of rapid growth, there are plenty of opportunities to develop in your career and/or learn new skills.

Values We Live By: Our overarching value is "Let People Run", and this guides every decision we make. We recognize that people perform their best when they are provided the resources they need in combination with ownership and autonomy to make an impact

Diversity & Inclusion: We don't just accept differences, we celebrate them We are a diverse group with people from all over the world, and our priority is to foster a safe and welcoming environment for all. We have a dedicated committee that focuses on diversity, equity, and inclusion at Lytho and have implemented initiatives such as creating a gender transition leave policy and including Juneteenth as a company holiday.

Lean In Circle: We offer Lythonians who identify as women (or allies of women) the opportunity to come together to create connections, receive peer mentorship, inspiration, and build leadership skills.

We are a growing, global software company that is obsessed with the needs of brand and creative teams. We started as the first online proofing solution and evolved into a full Creative Operations Platform - so our customers can better collaborate across their organizations to achieve better content outcomes. Our core value, "Let. People. Run." guides every decision we make. We equip our employees with guidance, direction, and resources so that they do their best work with both autonomy and accountability.

While we are a remote-first company, with employees working from home across the United States and the Netherlands; we recognize that "perfect work environment" is different for everyone. So we have optional physical workspaces in Durham, NC and Amsterdam, where we can maintain personal connections as needed. We are a group of passionate, curious, and unique individuals who value transparency and continuous development.