Marketing Manager, ReedPop, PAX Events - Norwalk, United States - Reed Exhibitions

Description

Marketing Manager, ReedPop, PAX

Are you a skilled marketing professional with a passion for gaming and events?

Would you like to build your career with a world class producer of pop culture events?

About our Team

ReedPop produces some of the biggest pop culture events in the world and this job plays an important role in bringing those experiences to life.

As our Marketing Manager, you will work directly with the Marketing and Events teams, to drive brand awareness, attendee acquisition, and attendee retention for our games portfolio of events, including PAX West, PAX East, and PAX Unplugged.

About the Role

Our ideal candidate is a well-rounded powerhouse who has touched every aspect of events marketing. They love building robust campaigns and engineering strategies that lean on publicity, promotion, social media, digital advertising, and more.

You'll work closely with your team to develop a multi-show marketing calendar that engages both new attendees and diehard fans.

We are looking for someone enthusiastic about the gaming industry, the events we produce, and creating once-in-a-lifetime experiences for our audiences.

Responsibilities
Working with the Event Manager and cross-teams to develop strategy, positioning, and key communications for our games events portfolio

Managing PAX Marketing team and external PR team

Tracking and measuring key metrics (ROI and KPIs) of all marketing initiatives. Proactively keeping manager informed of status and deliverables

Executing a comprehensive marketing plan and communications calendar focused on attendee acquisition, retention, and customer engagement

Working with internal research team and partners to turn data and actionable insights into digital content

Managing overall marketing plans, attendee data, industry best practices, and engagement rates to ensure strategy is effective and successful

Maintaining an eye for detail and quality on projects big and small, while communicating with the team to meet deadlines

Overseeing marketing budgets, invoicing, and cost centers across 3 events annually

Requirements

Demonstrate experience in marketing consumer products, event marketing and people management

Possess experience in social media marketing, consumer insights, digital advertising, brand positioning, and marketing analytics

Have professional level knowledge of social media platforms and their corresponding ad management platforms

Be detail-oriented & proactive with a true passion for gaming, fan communities, and the brands we work with

Be highly collaborative and able to thrive in an environment with unpredictable deadlines and schedules

Be able to travel 6-8 times per annually, domestic and international, including weekends, as needed

Work in a way that works for you

We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people.

With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive

Working for you

We know that your wellbeing and happiness are key to a long and successful career.

These are some of the benefits we are delighted to offer:


Health Benefits:
Comprehensive, multi-carrier program for medical, dental and vision benefits

Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan

Wellbeing:
Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs

Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity

Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits

Health Savings, Health Care, Dependent Care and Commuter Spending Accounts

Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice

About the Business

RX is in the business of building businesses for individuals, communities and organizations.

We elevate the power of face-to-face events by combining data and digital products to create magical experiences and continual connections at over 400 events in 22 countries across 43 industry sectors.

We are passionate about making a positive impact on society and we are fully committed to creating an inclusive work environment, a place where people can grow, thrive and make an impact.

We embrace diverse talent and opinions to be the best place for our customers to build their business AND the best place for entrepreneurial people to build their careers.

RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.

Management Level
10 - Professional IC

We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.

We are committed to providing a fair and accessible hiring process.

If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form:
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