Product Marketing Manager - Cranbury, United States - Fraser Dove International

Description

Join our client's Marketing Operations Team as a Marketing Manager, where you'll play a crucial role in leading a portfolio of sterile injectable pharmaceutical products in the acute space.

Reporting to the Director of Marketing Operations, this position requires a strategic combination of P&L management, promotional marketing, and collaboration with cross-functional teams.

Responsibilities:

P&L Management:

• Manage P&L for assigned product portfolio, overseeing pricing, forecasting, budget, bids, and financial targets.
• Develop and implement short- and long-term business strategies to expand the use of specialty pharmaceuticals.

Collaboration and Communication:

• Actively engage and support Sales efforts by collaborating on product needs, bid opportunities, and customer communications.
• Independently interpret and analyze data for Sales use with customers.

Promotional Strategies:

• Recommend promotional product strategies and tactics to drive customer engagement and product preference.
• Collaborate with cross-functional partners and vendors to develop comprehensive marketing collateral based on clinical indication-driven market segments.

Strategic Planning:

• Support the development of annual sales meeting strategies, collateral, and training efforts.
• Analyze market opportunities and contribute to the development of compelling value propositions and competitive positioning.

Product Launch:

• Collaborate with NPL lead to develop and execute effective launch plans for new products.

Trade Shows and Exhibitions:

• Work with marketing leadership to set strategy, messaging, and execution approach for relevant trade shows and exhibitions.

Marketing Planning:

• Participate in marketing planning activities, including competitive research, market landscape analysis, and budget development.

Competitive Intelligence:

• Monitor and track competitive intelligence, market landscape, and product performance to optimize plans.

Customer Insights:

• Gain market and competitive insights from market research, customers, and field-based personnel.
• Develop a deep understanding of customer targets and their needs for effective communication and solutions.

Social Media and Branding:

• Partner with marketing communications to develop and implement social media outreach and content.
• Maintain consistent and up-to-date branding and messaging on the website and LinkedIn.

Skills:

• Demonstrated ability to interpret data and develop compelling messages for clinicians.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong verbal and written communication skills.
• High level of initiative, independent thinking, and ability to interact with cross-functional teams.
• Proficient in Microsoft suite of products, including Teams and Power BI preferred.