Journey Architect - Omaha
16 hours ago
Job description
Physicians Mutual is hiring a Journey Architect who will establish marketing strategies and perform a detailed analysis of customer and journey data in order to determine marketing opportunities.
What you get to do in this role:
Evaluate effectiveness of different journey paths.
Implement necessary changes that will improve journey path results, manage promotion costs and profitability.
Initiate accurate and timely implementations of integrated journeys consisting of direct mail, social media, email, telemarketing and more.
Develop an annual promotional budget to accomplish overall journey objectives.
Plan and execute the testing strategy to accomplish the promotional budget.
Provide direction, guidance, and resolve issues with internal and external vendors and customers as needed.
Job Qualifications:
Degree in Marketing, Business Administration or related areas is required.
A minimum of 2-5 years of marketing and sales experience is required.
Proficient in utilizing tools such as Microsoft Office, Salesforce, Journey Builder, and Marketing Cloud is required.
Strong analytical, problem solving and decision-making skills to analyze and forecast complex data.
Strong planning and organization skills.
Excellent written, verbal and listening communication skills.
Strong math and financial knowledge.
Self-motivated and efficient with minimal supervision.
About us:
Health. Life. Retirement. The Physicians Mutual family empowers people from all walks of life to enjoy the financial security they deserve. That's what Insurance for all of us is about.
The Physicians Mutual family includes Physicians Mutual Insurance Company and Physicians Life Insurance Company. Physicians Mutual Insurance Company offers reliable dental and supplemental health insurance (and now, pet insurance). Physicians Life Insurance Company provides important Medicare Supplement and life insurance coverage.
The company additionally offers coverage for funeral pre-planning to help meet the growing needs of funeral home owners and the families they serve.
Since our start in 1902, our dedication to delivering on our promise has helped make us one of the nation's leading health and life insurance providers.
In fact, we are rated in the top 1% of insurance companies. We consistently maintain some of the highest financial strength ratings in the nation from independent insurance analysts, including A.M. Best Company and Weiss Ratings, ensuring we'll be there for our policyowners and our employees far into the future.But the achievement we're most proud of? We have a 95% customer approval rating — a true sign of a company dedicated to embodying its vision.
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