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- The purpose of the Content Marketing Manager is to create engaging and curated content to be used for planning, developing, and implementing the companys content strategy on social media and offline marketing campaigns.
- Creates and owns the design of digital and print marketing materials including flyers, email templates, banner ads, presentations, social media campaigns, and videos
- Builds and manages microsites using content management systems that allow for shared editorial access to internal partners
- Acts as brand guardian and gives creative direction to internal brand users and external creative contractors
- The Content Marketing Manager reports to the Director of Marketing.
- Requires marketing acumen typically gained through a Bachelors degree in communications, public relations, marketing communications, hospitality, or related field and 2-5 years of experience in marketing communications and public relations
- Requires working knowledge of graphic design and photo/video editing tools (i.e., Adobe Creative Suite, Canva, PowerPoint, YouTube Video Editor)
- Requires working knowledge of digital marketing tools (i.e., Constant Contact, Google Analytics, HubSpot, Wix)
Content Marketing Manager - Bethesda, United States - HMSHost
