Remote Product Marketing Senior Manager - Burlingame, CA, United States - Planet Interactive

Description

Senior Product Marketing Manager

Our well-known Technology client is looking for a Senior Product Marketing Manager to partner with product and marketing teams to define and implement a lifecycle marketing strategy for a subscription product that drives their core metrics.

This is a 9 month contract position, fully onsite in Burlingame, CA or Los Angeles, CA.


Product Marketing Responsibilities:
Develop and execute marketing campaigns to drive acquisition and retention of subscription programs on the platform.
Define touchpoints based on user behavior and work with the creative agency to develop creative to support campaigns.
Collaborate with cross-functional teams, including product, engineering, and design, to ensure the success of marketing initiatives.
Analyze data and metrics to measure the effectiveness of marketing campaigns and make data-driven decisions to optimize campaigns.
Create and present reports on campaign performance to stakeholders and make recommendations for future marketing efforts


Product Marketing Requirements:
~5-7 years in product marketing, integrated marketing, or lifecycle marketing
~Ability to work independently and manage ones time.
~ Ability to keep information organized and confidential.
~ Previous experience with computer applications, such as Microsoft Word, Excel and PowerPoint.