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  • Content Director, Blowout Professor's Personal Brand - Fort Myers - Live Love Locks Blow Dry Bar

    Live Love Locks Blow Dry Bar
    Live Love Locks Blow Dry Bar Fort Myers

    2 months ago

    $120,000 - $140,000 (USD) per year *
    Description

    Role Overview:

    BlowoutProfessor is looking for a Content Director to build and scale CEO Chris Wenzel's personal brand across YouTube, Instagram, TikTok, LinkedIn, and other key platforms. This role requires a deep understanding of content strategy, social media growth, and personal brand development. You will be responsible for shaping Chris's brand into a captivating digital presence that resonates and inspires women who are passionate about hair beauty and confidence..

    Responsibilities:Content Strategy & Execution

    • Establish and scale Chris's YouTube presence, leveraging his knowledge and experience to create both long-form and short-form content.
    • Eventually building on top of this and developing platform native, platform first YouTube content in a repeatable format.
    • Develop and execute an Instagram content strategy, incorporating a mix of posts and short-form videos derived from existing content.
    • Identify key content themes and topics that align with Chris's expertise, industry trends, and audience interests.
    • Continuously refine content distribution strategies to maximize engagement and growth.

    Creative Production & Management

    • Oversee the filming and editing process for social content, ensuring high-quality production and platform-specific optimization.
    • Work closely with editors, writers, and content strategists to develop engaging assets tailored for each platform.
    • Conduct weekly interviews with Chris to extract valuable insights for content.
    • Oversee and direct post-production workflows to ensure fast execution and high-impact creative.

    Team Building & Leadership

    • Develop a roadmap for scaling the personal brand team, hiring creatives, editors, and strategists as needed. Some full time in house, some freelance.
    • Explore utilization of the current creative team first.
    • Manage external creative partners and agencies where necessary, ensuring alignment with brand goals.
    • Provide creative direction to the team, ensuring a consistent and compelling brand voice.

    Platform Strategy & Growth

    • Stay ahead of social media trends and platform algorithm changes to ensure Chris's brand is optimized for maximum reach and engagement.
    • Develop a strategy to evolve and adapt as social platforms and audience behaviors shift.
    • Analyze content performance metrics and iterate based on data-driven insights.

    Requirements:

    • 3+ years of experience growing a personal brand with proven success in scaling reach and engagement.
    • Based in Fort Myers, Florida or willing to relocate.
    • Expertise in social media content strategy, and understanding the nuance in strategy between long form video, short form video, podcast, and written.
    • Strong background in filming, editing, and social content production (both short-form and long-form).
    • Deep understanding of social platform algorithms, engagement tactics, and audience growth strategies.
    • Ideally, experience managing creatives.
    • Exceptional storytelling skills, with the ability to extract and refine high-value insights.
    • A passion for beauty, haircare, and helping others improve their lives.

    Results (KPIs & Success Metrics):

    • Establish Chris's YouTube channel with consistent long-form uploads and high-performing clips.
    • Scale LinkedIn engagement and follower growth through a mix of written and video content.
    • Increase overall brand awareness and Chris's positioning as a thought leader in haircare.
    • Build a scalable content team to support the long-term vision of the brand.
    • Drive measurable audience growth and engagement across platforms.
    • Weekly reporting on content performance and audience growth

    Communication Expectations & Availability:

    • Availability: Monday – Friday 8am – 6pm
    • With occasional weekend work

    Core Values:

    • If they touch us, they love us.
    • Do the right thing. Especially when it sucks.
    • Sweat the details.

    Job Type: Full-time

    Pay: $120, $140,000.00 per year

    Benefits:

    • Paid time off
    • Relocation assistance

    Experience:

    • growing a personal brand: 3 years (Required)

    Language:

    • English (Required)

    Ability to Commute:

    • Fort Myers, FL Required)

    Ability to Relocate:

    • Fort Myers, FL 33913: Relocate before starting work (Required)

    Work Location: In person

    * This salary range is an estimation made by beBee
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