Marketing Analytics Senior Lead - New York - Faire Inc

    Faire Inc
    Faire Inc New York

    1 day ago

    Description
    About Faire
    Faire is an online wholesale marketplace built on the belief that the future is local - independent retailers around the globe are doing more revenue than Walmart and Amazon combined, but individually, they are small compared to these massive entities. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town - we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so that small businesses everywhere can compete with these big box and e-commerce giants.
    By supporting the growth of independent businesses, Faire is driving positive economic impact in local communities, globally. We're looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.
    About this role
    We're looking for a Marketing Analytics Senior Lead to own and evolve the analytics and measurement strategy for Lifecycle & CRM marketing at Faire. This is a highly visible, high-impact individual contributor role that sits at the intersection of Marketing, Product, Data Science, and Finance.
    This role goes beyond campaign-level analytics. You will set the analytical direction for lifecycle measurement, define how success is measured across the funnel, influence how and where we invest marketing dollars, and serve as a trusted thought partner to senior marketing and finance leadership. You'll lead ambiguous, cross-functional problems end-to-end - from framing and hypothesis development to execution, synthesis, and executive-level recommendations.
    Your work will directly shape how Faire drives sustainable, efficient growth across both the demand and supply sides of a 2-sided marketplace through owned channels (email, push, onsite, etc.) via experimentation, and attribution.
    What you'll do
    Strategic Ownership & Leadership
    • Own the end-to-end measurement framework for Lifecycle & CRM marketing globally, spanning aggregate performance, cohort-level insights, and individual campaign evaluation.
    • Act as the primary analytics thought partner to Lifecycle Marketing, Strategic Finance, and Marketing Leadership, influencing roadmap, prioritization, and investment decisions.
    • Define and evolve north-star KPIs and success metrics for lifecycle marketing, ensuring alignment with broader company and P&L goals.
    • Lead complex, ambiguous analytical efforts that require balancing short-term performance with long-term customer value.
    Experimentation & Casual Measurement
    • Set the standard for experimentation strategy within Lifecycle/CRM, including test design, measurement rigor, and interpretation of results.
    • Design, analyze, and synthesize experiments focused on driving user behavior across the retailer and brand sides of the marketplace.
    • Partner with Product, Data Science, and Engineering to improve experimentation infrastructure and best practices.
    • Translate experimental results into clear, actionable recommendations for senior stakeholders.
    Attribution, ROI, & Forecasting
    • Be the subject-matter expert on marketing attribution for owned channels, partnering cross-functionally to ensure correct tracking and interpretation.
    • Own and evolve payback, ROI, and LTV frameworks for lifecycle marketing, informing spend allocation and growth decisions.
    • Lead analyses to assess and improve attribution methodologies (e.g., scalars, incrementality approaches, MTA tradeoffs).
    • Support planning, forecasting, and scenario analysis for lifecycle investments in partnership with Strategic Finance.
    Insight Generation & Storytelling
    • Surface proactive insights by deeply understanding how lifecycle performance trends over time, across cohorts, regions, and segments.
    • Distill complex analyses into crisp narratives tailored to technical and non-technical audiences, including executives.
    • Build and own strategic dashboards and reporting that enable faster, better decision-making across Marketing.
    Org-level Impact & Leverage
    • Influence analytical best practices across Marketing Analytics by setting standards for rigor, documentation, and communication.
    • Mentor and level up analysts through informal coaching, feedback, and domain expertise sharing.
    • Contribute to the strategic direction of the Marketing Analytics function, identifying gaps, opportunities, and scalable solutions.
    Qualifications
    • 8+ years of experience in analytics, strategy, consulting, investment banking, product analytics, or business operations at a high-growth technology or marketplace company.
    • Proven ability to own ambiguous, high-stakes analytical problems end-to-end and drive them to clear business impact.
    • Deep expertise in marketing analytics, with experience in lifecycle/CRM measurement, experimentation, and ROI analysis.
    • Strong understanding of attribution methodologies and causal inference tradeoffs in a marketing context.
    • Exceptional analytical rigor - able to define metrics, size opportunities, and execute complex analyses independently.
    • Advanced SQL proficiency; comfort working directly with large, imperfect datasets.
    • Excellent communication and storytelling skills, with experience influencing senior leaders through data.
    • Strong business and product intuition, with the ability to connect analyses to broader company goals.
    • Ability to lead through influence, operate autonomously, and thrive in a fast-paced, evolving environment.
    Salary Range
    San Francisco, CA & New York City, NY: the pay range for this role is $181,000 - $248,500 per year.
    This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors such as transferable skills, work experience, market demands, and primary work location. The base pay range provided is subject to change and may be modified in the future.
    Hybrid Faire employees currently go into the office 3 days per week on Tuesdays, Thursdays, and a third flex day of their choosing (Monday, Wednesday, or Friday). Additionally, hybrid in-office roles will have the flexibility to work remotely up to 4 weeks per year. Specific Workplace and Information Technology positions may require onsite attendance 5 days per week as will be indicated in the job posting.
    Why you'll love working at Faire
    • We are entrepreneurs: Faire is being built for entrepreneurs, by entrepreneurs. We believe entrepreneurship is a calling and our mission is to empower entrepreneurs to chase their dreams. Every member of our team is taking part in the founding process.
    • We are using technology and data to level the playing field: We are leveraging the power of product innovation and machine learning to connect brands and boutiques from all over the world, building a growing community of more than 350,000 small business owners.
    • We build products our customers love: Everything we do is ultimately in the service of helping our customers grow their business because our goal is to grow the pie - not steal a piece from it. Running a small business is hard work, but using Faire makes it easy.
    • We are curious and resourceful: Inquisitive by default, we explore every possibility, test every assumption, and develop creative solutions to the challenges at hand. We lead with curiosity and data in our decision making, and reason from a first principles mentality.
    Faire was founded in 2017 by a team of early product and engineering leads from Square. We're backed by some of the top investors in retail and tech including: Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequoia Capital, Founders Fund, and DST Global. We have headquarters in San Francisco and Kitchener-Waterloo, and a global employee presence across offices in Toronto, London, and New York. To learn more about Faire and our customers, you can read more on our blog.
    Faire provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.
    Faire is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs. To request reasonable accommodation, please fill out our Accommodation Request Form )
    Privacy
  • Work in company

    Senior Lead

    Only for registered members

    Elevate and execute the integrated marketing strategy for General Sporting Goods and Run Specialty wholesale channels. · ...

    New York $175,000 - $215,000 (USD)

    1 month ago

  • Work in company

    Senior Lead

    Only for registered members

    In short · As the Senior Lead - B2B Marketing, you will elevate and execute the integrated marketing strategy for various wholesale channels and critical key accounts, serving as the strategic driver and primary consultant for senior account and sales partners. Reporting to the H ...

    New York $175,000 - $215,000 (USD)

    5 days ago

  • Work in company

    Senior Lead

    Only for registered members

    As the Senior Lead - B2B Marketing, Performance, you will elevate and execute the integrated marketing strategy for the General Sporting Goods and Run Specialty wholesale channels and critical key accounts. Reporting to the Head of B2B Marketing you will manage a high performing ...

    New York Full time

    1 month ago

  • Work in company

    Senior Lead

    Only for registered members

    As the Senior Lead - Creative, you will champion On's brand vision across North America (NA), leveraging the power of storytelling through athlete achievements, community passions, and innovative products to craft disruptive, effective, and culturally impactful work. · ...

    New York $152,000 - $190,000 (USD)

    1 month ago

  • Work in company

    Senior Lead

    Only for registered members

    elevate and execute the integrated marketing strategy for the General Sporting Goods and Run Specialty wholesale channels and critical key accounts · ...

    New York City

    1 month ago

  • Work in company

    Senior Lead

    Only for registered members

    As the Senior Lead - Creative, you will champion On's brand vision across North America (NA), leveraging the power of storytelling through athlete achievements, community passions, and innovative products to craft disruptive, effective, and culturally impactful work. · ...

    New York

    1 month ago

  • Work in company

    Senior Lead

    Only for registered members

    We are seeking a Senior Lead - Development Manager to oversee the end-to-end execution of On's most complex and high-profile real estate development projects across the Americas. · ...

    New York $180,000 - $215,000 (USD)

    1 month ago

  • Work in company

    Senior Lead

    Only for registered members

    In short As the Senior Lead - Creative you will champion On's brand vision across North America (NA) leveraging the power of storytelling through athlete achievements community passions and innovative products to craft disruptive effective and culturally impactful work Reporting ...

    New York, NY

    1 month ago

  • Work in company

    Senior Lead

    Only for registered members

    In short · As the Senior Lead - B2B Marketing, you will elevate and execute the integrated marketing strategy for various wholesale channels and critical key accounts, serving as the strategic driver and primary consultant for senior account and sales partners. Reporting to the H ...

    New York City Metropolitan Area

    5 days ago

  • Work in company

    Senior Lead

    Only for registered members

    In short · As the Senior Lead - Development Manager, you will be responsible for the end-to-end execution of On's most complex and high-profile real estate development projects across the Americas. You will leverage your deep expertise in project and construction management to de ...

    New York $180,000 - $215,000 (USD) Full time

    1 week ago

  • Work in company

    Senior Lead

    Only for registered members

    As the Senior Lead - Development Manager, you will be responsible for the end-to-end execution of On's most complex and high-profile real estate development projects across the Americas. · ...

    New York, NY

    1 month ago

  • Work in company

    Senior Lead

    Only for registered members

    Shaping On's commercial partnership strategy with global lighthouse community partners. Leading entrepreneurial skills and partnering with cross-functional stakeholders. · ...

    New York Full time

    1 month ago

  • Work in company

    Senior Lead

    Only for registered members

    Are you a dynamic, creative and consumer first strategic thinker with strong communication and relationship building skills? In this role you will shape On's commercial partnership strategy with our global lighthouse community partners. · ...

    New York

    1 month ago

  • Work in company

    Senior Lead

    Only for registered members

    We are looking for a dynamic senior lead to shape our commercial partnership strategy with global lighthouse community partners. · ...

    New York, NY

    1 month ago

  • Work in company

    Senior Implementation Lead

    Only for registered members

    Location: New York City, NY · Duration: 6+ month (contract) · Overview: The Senior Implementation Lead manages the full client onboarding process for a digital platform, serving as both an implementation specialist and process owner. This role handles configuration, solution cons ...

    New York

    2 days ago

  • Work in company

    Senior Engagement Lead

    Only for registered members

    We are seeking a senior engagement lead/client partner to join our Investment Management practice. In this role, you will work directly with C-suite and senior executives at leading investment managers, spearheading high-impact engagements, shaping transformation agendas, and est ...

    New York

    1 month ago

  • Work in company

    Senior Account Lead

    Only for registered members

    We're partnering with a fast-growing AI-powered platform transforming how companies turn customer conversations into actionable insights.Backed by top-tier investors and experiencing rapid early traction, · a signed contract is energizing for people who want to grow. · ...

    New York

    2 weeks ago

  • Work in company

    Senior Tax Lead

    Only for registered members

    Our client is a digital financial services company. They seek a Senior Tax Lead to join their Manhattan, NY office. · Responsibilities · Establish and formalize core tax processes and strengthen internal controls, aligning tax governance with the organization's broader enterpris ...

    New York

    1 week ago

  • Work in company

    Senior IT Team Lead

    Only for registered members

    We are seeking a highly skilled Senior Team Lead to provide end user and senior executive support while coaching and acting as an escalation point for support engineers.The ideal candidate will have extensive experience supporting C-Suite and other senior executives through daily ...

    New York

    1 month ago

  • Work in company

    Senior QA Lead

    Only for registered members

    About Boost Payment Solutions · Boost Payment Solutions is modernizing B2B payments through secure, scalable, cloud‑native platforms that support payment facilitation and settlement at scale. Our systems operate in complex, high‑throughput environments where quality, resilience, ...

    New York $140,000 - $155,000 (USD)

    5 days ago

  • Work in company

    Senior Scrum Lead

    Only for registered members

    This role leads agile delivery across multiple pods, partners closely with Product Owners, Engineering Leads, Architects, · and senior stakeholders.Lead daily agile ceremonies, · sprint planning, · retrospectives, · and backlog management. · ...

    New York $93.41 - $116.76 (USD)

    1 month ago

Jobs
>
New York City