Brand Planning Director - Beverly Hills, CA, United States - equalpride

Description

We're looking for a Director, Brand Partnerships to join our team at equalpride.

We are seeking experienced marketers with a proven track record of ideating, pitching and executing integrated marketing campaigns that touch video, web and social.

Our brands include Out, The Advocate, PRIDE.Each carries a legacy of authentic and purposeful coverage of the news, entertainment, politics, fashion, and issues LGBTQIA+ people care about most.

In this position, you'll support our Sales and Brand Partnerships teams to help maximize our team's revenue-generating partnerships that foster relationships, build innovative campaigns, and create powerful storytelling that uplifts and empowers all diverse and intersectional segments LGBTQIA+ community.

Activate and ideate with equalpride's Brand Partnerships & Integrated Sales teams to develop and maintain relationships with agencies and clients to maximize revenue and meet sales goals.

The role will function in both the pre-sale and post-sale stages of multiple brand partnerships simultaneously, acting as a partner to both internal and external teams: Corporate Sales, Ad Ops, Editorial, Creative, and Clients.

The Director, Brand Partnerships is ultimately responsible for liaising with internal teams and 3rd party vendors (video, editorial, design, talent, product, experiential, etc.) From campaign ideation & pitch to creative development to the go-live date, the Director, Brand Partnerships is responsible for maintaining the balance of high-quality creative outputs and client satisfaction by acting as the campaign point of contact.

Scope of work will include proposal writing and deck creation for custom client campaigns, campaign budgeting and reporting, and managing multi-platform and cross-brand programs.

It will also focus on partnership activations maintaining efficiencies, proving client success through metrics, and driving profitability through effective campaign production, management and execution.

Brand Partnerships
Collaborate with all internal stakeholders from Integrated Sales, Finance, Ad Ops, Editorial teams, and the Branded Partnerships team(s), promoting collaborative teamwork and goodwill
Apply a knowledgeable understanding of the core value of the LGBTQIA+ audience and essence of each equalpride brand and communicate it effectively through proposals and client/agency calls
Manifest a keen understanding of digital media, social media, OLV and branded content buying/activation/reporting processes, advertiser KPIs (Key Performance Indicators), objectives, and internal equalpride brand partnership protocol
Research LGBTQIA+ media brands and influencers to understand equalpride's competitive advantage in the LGBTQIA+ market and recommend innovative ways for equalpride to cement its place as the #1 LGBTQIA+ publisher
Collaborate with department leadership to develop training documents and SOPs for pre-sale and activations

Custom Content & Creative Strategy
Identify and diagnose client objectives through active listening and consultative collaboration and ideation to develop brand partnership strategies and programs while elevating equalpride and its brands

Create and develop Proposal decks (RFPs) that are succinct, on-brand, & compelling across all our advertiser categories, leveraging print, digital, event, social, mobile and video platforms - including developing mocks, logos, and custom designs.

Proof and edit Proposals and presentation materials for accuracy, voice, consistency, spelling and grammar
Design turnkey to complex programs and packages that anticipate client's marketing needs and help drive incremental business

Pull and report on audience and impressions data across print, digital, social, and press as part of proposal development and as requested by clients

Activations & Campaign Management

Establish yourself as the go-to expert on creative & custom campaign elements, acting as the trusted point of contact for the client's custom needs.

Ensure transparent communication of the client's brand integration elements in custom content to both the client and the creative team, ensuring timely delivery as promised.

Collaborate closely with equalpride internal and external creative teams, aligning with the creative vision of each asset to accurately represent and support it in client conversations.

Provide education to brand partners as needed, simplifying production language for the client to enhance their understanding of all aspects of the campaign process.

Collaborate with Ad Ops, Corporate Sales & Account Strategy, and teams to actively develop campaign wrap reports, crafting a compelling campaign success story.

Identify, vet, and engage relevant talent and collaborative 3rd party vendors (influencers/producers/videographers etc.) for custom content campaigns, representing equalpride in the talent and vendor relationship ensuring positive outcomes for all parties and helping to cultivate future collaborations

Create pre and post production brand partnership documents including but not limited to:
Develop Creative briefs, talent agreements, contracts for third party vendors or equalpride clients, creative concept/treatment and pre-production presentations for internal and external stakeholders
Detailed call notes during internal and external brand partnership activation calls that reflect topics discussed, paying particular attention to next steps and action items, summarizing, and distributing meeting notes relevant parties

Proactive, nuanced, flexible, and organized creative partner with 4-5 years of experience in a marketing/brand partnerships at a digital publisher or agency with a knowledge of custom creative & design in an activations and campaign management
Proven track record of effectively producing and managing multi-platform campaigns activations including custom photography, video, and branded content - with deep understanding of the pre/post production process
Experience creating value propositions around digital campaigns "beyond the banner."
Enthusiastic, creative thinker and team player who is resourceful, detail-oriented, and able to thrive in a fast-paced environment
Strategic problem solving and creative ideation utilizing deep understanding of the evolving digital/social media landscape, including research, analytics, production budgeting, casting, and contract creation
Detail-oriented, organized, deadline-driven multitasker and able to manage multiple departmental responsibilities while working with the staff at all levels and varying personalities
Strong word-processing, spreadsheet, and deck-creation skills with thorough knowledge of Microsoft Word, Excel, Outlook, PowerPoint, Google Office Suite, Zoom, MS Teams, and Slack required
Familiarity with design software and technologies (such as InDesign, Illustrator, Dreamweaver, Photoshop)

A keen eye for aesthetics and details

We encourage the LGBTQIA+ community to apply and women and BIPOC to apply as we strive for diversity and inclusion.

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