Digital Marketing Analyst - Chicago, United States - Planet Interactive

Description

Digital Marketing Analyst

Location:
Remote

Pay:
Up to $37/hour DOE

Benefits:
Health, Dental, Vision and more

Planet Interactive

is looking for a

Digital Marketing Analyst

to join our well known lifestyle brand technology client on a 12-month contract.

As a

Digital Marketing Analyst

you'll design and execute empirical research to help a variety of Advertising Partners understand and improve the effectiveness of their advertising.

This research will include both analyses for individual clients and to inform the industry as a whole. You'll use learnings from this work to influence internal measurement product and ad product roadmap.

Digital Marketing Analyst Responsibilities:
Conduct in-depth standard and custom research studies for partners that analyze advertising effectiveness via a combination of internal and external measurement tools
Develop research to understand the relative impact of different marketing strategies
Communicate complex results back to non-technical client audience and influence client measurement thinking
Work closely with Measurement Leads and our Partner Managers to deliver measurement-based recommendations to our Partners for future campaigns

Digital Marketing Analyst Key Qualifications: 5+ years of digital ads measurement and SQL experience
Expertise with both Brand Lift and Direct Response ads measurement methodologies
Experience working directly with Partners to develop campaign measurement strategies
Strong analytical skills and at ease working with spreadsheets and multiple sources of data to turn numbers into insights
Ability to work cross-functionally with sales teams, product teams, and other members of the Ads Measurement team

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