- Plan and implement both DE and global SEO optimisations to enhance online visibility and search rankings. Make sure technical SEO standards are met.
- Perform comprehensive keyword research, competitor analysis, and market studies to spot opportunities and trends.
- Support on content development and upkeep, including innovative projects using Natural Language Generation/generative AI.
- Assess website performance, identifying areas for improvement and potential growth.
- Work closely with product managers, category managers, content creators and other marketing channels to refine on-page elements and develop an optimised platform.
- Keep abreast of industry developments, changes in search engine algorithms, and SEO best practices to maintain a competitive edge.
- Degree qualified or higher.
- Excellent written and verbal communication skills. Fluency in German and strong proficiency in English are requirements for this role.
- Experience with larger .de ecommerce websites. Specific experience working on global projects with multiple domains are a plus.
- A proven track record in driving results.
- Solid knowledge of relevant SEO concepts and a viewpoint on how you believe the organic search landscape will evolve in future.
- Good working knowledge of HTML and CSS, basic JS knowledge. Advanced knowledge of JS and experience with detailed code analysis is a huge plus.
- Familiarity/working experience with popular website analytics applications and industry standard tools such as Searchmetrics, Ahrefs, SEMRush, Google Search Console etc.
- Good Excel skills. Data manipulation skills such as SQL are highly beneficial.
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SEO Analyst with German - Berlin, United States - Wayfair
Description
Wayfair is looking for an analytical in-house SEO Analyst to join our European SEO team and help drive execution and analysis for our organic optimisation efforts. We seek a technically-focused SEO analyst ready to advance their career by tackling challenges on a vast ecommerce platform, driving significant online growth and visibility in a rapidly changing landscape. This position is ideal for those eager to elevate their skills on a large-scale project.
At Wayfair Europe, you have the possibility to work in an exciting startup-like environment in Berlin while being backed by the expertise of a large US business. As a member of Wayfair's marketing team, you will work on a wide variety of aspects of site optimisation, from large automated technical projects to content production and refinement. This is a diverse role with the ability to grow in whichever direction your primary strengths-and interests-lie.
What You'll Do:
Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.
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