- Provide strategic thought partnership to US and Global commercial teams to drive investment decisions.
- Act as strategic partner to frame, investigate, and answer key business questions related to the identification and evaluation of commercial strategies and tactics.
- Lead identification of information needs and development of research and data analysis plans.
- Develop and execute creation of in-house knowledge base to drive patient and HCP insights.
- Connect research and analytics together to tell a compelling and persuasive story and deliver clear and actionable recommendations to senior leadership.
- Develop and monitor key performance metrics to evaluate and enhance the effectiveness of a brand's marketing campaign.
- Recommend campaign improvement and corrective actions.
- Evaluate campaign assets to ensure optimal customer experience steeped in deep customer insights.
- Integrate campaign insights to broader analytic activities to paint the full picture of marketing execution and customer behavior and inform resource allocation decisions.
- Assist in advancing the vision for the future direction of brand activities (Journey Orchestration, Next Best Action, etc ).
- In partnership with key Pfizer stakeholders, act as lead for the development of Long-Range Forecasts (LRFs) and Operating Plans.
- Coordinate forecasting activities with US, Global, IDM CO and Forecasting CoE colleagues.
- Drive the creation of best-in-class epi- and trend-based forecast models in partnership with CoE colleagues.
- Review and enhance forecasts or strategic brand plans with strong expertise in ability to qualify and quantify the business opportunity, including communicating results and recommendations to senior leadership.
- Ensure accurate effective performance measurement and deliver regular assessments of portfolio performance to leadership, including clear articulation of the data and its meaning for the business.
- Lead dialogue to integrate insights across various cross-functional teams – data science, analytics engineering, market research, and media.
- Actively contribute to advancement of team capabilities through thought leadership; seek to share knowledge and expertise with other colleagues making use of knowledge sharing platform.
- Alignment with other analytic teams to ensure cohesive activities with our stakeholders.
- Partner with other analytic functions to advance the use of novel data sources including RWD.
- BA/BS in Marketing, Psychology, Mathematics, Statistics, or Engineering or similar related field required; MS or MBA preferred.
- 10+ years in consulting, finance or market analytics
- 5+ years at a high-value level (e.g., US & Global) developing data-driven brand strategy for major assets (> $1B)
- Defined involvement in helping frame, design & execute solutions for challenging business situations
- In-depth knowledge of multiple analytic disciplines, including primary and secondary data, with a keen understanding of output and quality/timely insight derivation
- Proven track record of being an indispensable thought partner to senior brand leaders and influencing without authority
- Team-orientation and collaborative approach; outstanding listening skills and the ability to manage through influence
- Exceptional intellectual and analytical curiosity, a creative visionary who can drive innovation
- Sophisticated executive demeanor, comfortable functioning at the highest levels of organizations; excellent presentation skills, including strong verbal and writing capabilities
- Ability to work collaboratively in a team environment and to influence and drive change at all levels in an organization
- Ability to communicate complex ideas effectively – both verbally and in writing
- Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
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Director, Insight Strategy, and Execution, Specialty Care - New York, United States - Pfizer
Description
Pfizer is seeking a Director of Insight Strategy & Execution (ISE) that will lead strategic thought partnership to US and Global brand leads of high-value assets. Reporting to the ISE Therapeutic Team Lead, this person will be responsible for identifying and developing opportunities in performance to unlock brand value and to advise the business on drivers of transformational change. You will be part of the Commercial Analytics & AI (CAAI) organization harnessing insights from multiple sources, leading day-to-day problem solving, team management, and business partner management. You will leverage your deep functional analytic knowledge, exceptional intellectual curiosity, and proprietary CAAI tools to every business interaction, while being an indispensable thought partner, influencing senior brand VPs and ensuring the highest quality work.
The ideal candidate is someone with a proven track record of high-value brand consultancy, responsible for framing, designing & executing solutions for challenging business situations. They will have an in-depth knowledge of multiple analytic disciplines, with a keen understanding of output and quality/timely insight derivation. Their team orientation and collaborative approach, along with their outstanding listening skills and ability to manage through influence, will enable their exceptional intellectual and analytical curiosity to shine. Their sophisticated executive demeanor and comfort functioning with senior brand VPs along with their excellent presentation skills, including strong verbal and writing capabilities, will drive their success. As will their ability to work collaboratively in a team environment and to influence and drive change at all levels in an organization.
** This is an individual contributor role.
Brand Strategy
Promotional Performance and Execution Insights
Forecasting / Operating Plan Support
Collaboration with other Analytics Teams
Qualifications
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
PHYSICAL/MENTAL REQUIREMENTS
None
NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS
Limited business travel required
Work Location Assignment: Hybrid
Open to approved Pfizer office locations
The annual base salary for this position ranges from $149,200.00 to $248, In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | ). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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