Marketing Director - New York
1 day ago
Job description
Lensa is a career site that helps job seekers find great jobs in the US. We are not a staffing firm or agency.Lensa does not hire directly for these jobs, but promotes jobs on LinkedIn on behalf of its direct clients, recruitment ad agencies, and marketing partners.
Lensa partners with DirectEmployers to promote this job for HarperCollins. Clicking "Apply Now" or "Read more" on Lensa redirects you to the job board/employer site. Any information collected there is subject to their terms and privacy notice.Overview
The William Morrow Group, a division of HarperCollins Publishers, is seeking a creative, strategic, and innovative Marketing Director to lead the Avon Books team.
This position will oversee marketing strategy for the Avon Books imprint, specializing in romance, and report to the Executive Director of Marketing for Fiction at the William Morrow Group.
The William Morrow Group is comprised of several imprints—flagship imprint William Morrow, Avon, Dey Street, Mariner, Harvest, Voyager, as well as Young Adult.
Oversees the marketing strategy and budget for the Avon Books list, managing priorities and conceiving high-impact activations for top titles and for the Avon Brand as a whole.
Conceives, develops, and executes 4-6 marketing campaigns per season for top titles, in close collaboration with authors and internal team.
This includes developing a variety of content for campaigns such as consumer-facing digital assets, promotions, and social media copy and content.
Participates in major acquisition meetings on behalf of AvonCommunicates detailed campaign updates directly to editors, publicists, publishers, sales teams, agents, and authors, presenting campaigns formally in key meetings.
Advises authors on building and optimizing their social media presence and overall platform. Hands-on with authors where necessary.Secures and oversees title-specific and Avon brand cross promotional partnerships with third party brands and companies.
Engages in industry and consumer-facing imprint branding efforts as needed.
Identifies opportunities for enhancing and improving marketing tactics—new tools, platforms, partners, outlets, best practices, marketing trends, etc.
Works closely with the HarperCollins sales team to provide support in the form of materials, ideas, communication about developments with our books, retail opportunities, and more.
QualificationsAt least 7-10 years of hands-on book marketing or relevant product marketing experience, with increasing levels of responsibility for people management
Creativity, curiosity, and the ability to conceive of and execute ideas outside of typical book publishing marketing tactics, including experiential marketing, events, innovative brand and creator partnerships, and more
Experience creating compelling campaigns for fiction titles for high-profile authors and brands, particularly in the romance space
Excellent leadership, project management, communication, budget management, organization, prioritization, and presentation skills and a high level of professionalism
Ability to work cross-functionally across the division and within the company and thrive in a fast-paced, dynamic work environment
A positive, can-do attitude plus the ability to work well with different types of personalities
Demonstrated knowledge of marketing trends and tactics, especially in the romance space
Demonstrated knowledge of social media and influencer best practices and how they apply to books as a marketing and sales tool
Design savvy and Adobe Creative Suite skills are a bonus
College degree or equivalent work experience
HarperCollins Publishers is a company full of people who are passionate about books.
When you apply for a position, we want to know why you want to work here, and why you are interested in the job.
That's why cover letters are strongly preferred.The salary range for this position is $115,000-$135,000. We recognize that attracting the best talent is key to our strategy and success as a company.
As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates.
The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, technical and communication skills, and other factors that may prove relevant during the interview process.
In addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.
HarperCollins Publishers is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process.
Note:
we will only respond to accommodation requests.
Job Locations US-NY-New York
Category Marketing
If you have questions about this posting, please contact
Similar jobs
+Job summary · The Marketing Director is responsible for developing and executing the overall marketing strategy to drive brand awareness, customer engagement, and revenue growth. This leadership role requires a visionary marketer who can oversee all aspects of marketing, includi ...
1 month ago
We are looking for a passionate and ambitious Director of Marketing to join our remote team. · The right candidate will have an entrepreneurial spirit, extreme passion for our mission, and the energy and discipline to come in and be a builder in a start-up tech environment. · ...
1 week ago
The Director Marketing is responsible for the organization's marketing and branding efforts. · They will lead the organizations brand and design work, the production of direct marketing and merchandise materials, owns our website and email channels, and supports advertising campa ...
2 weeks ago
The Marketing Director oversees all marketing and media relation needs. · Lead content creation for social media channels. · ...
1 month ago
We're on an exciting journey growing fast sharing authentic fresh and nutritious Middle Eastern flavors and building a team that grows right along with us. ...
4 weeks ago
We seek a dynamic Sales Leader to join a legacy brand (97 years of sales) known for its men's luxury and lifestyle goods. With nearly a century of craftsmanship behind them they continue to innovate across a broad product range. · Lead and grow the mass market vertical with a com ...
1 month ago
+Job summary · The Director of Marketing will design and own the end-to-end marketing architecture. · +ResponsibilitiesBuild and own the overall marketing strategy and operating framework. · Create repeatable processes, templates, and standards. · ...
1 month ago
We are seeking an ambitious Marketing Director to join our rapidly growing team. · This role is critical to driving our continued growth and shaping how our brand is experienced across all channels.Develop and execute integrated marketing strategies to support company growth · ...
2 weeks ago
This is a hands-on leadership role with direct impact on revenue, positioning, and long-term growth. · ...
2 weeks ago
We are seeking a Director of Marketing to lead MAP's marketing strategy and execution across digital, print, and campaign-based channels. · The Director of Marketing works closely with the Chief of Content & Storytelling, advocacy leadership, development teams, and program leader ...
2 weeks ago
as director of marketing lifestyle apparel you will lead the development and execution of high impact marketing campaigns and activations on behalf of overtime's lifestyle apparel vertical with the goals of driving brand awareness audience engagement and revenue · ...
2 weeks ago
We are seeking a Director of Marketing to lead the strategy and execution of marketing efforts in service of our mission to use comedy and entertainment to create lasting social change. · This is a senior, hands-on role responsible for building awareness, growing audiences, and d ...
3 weeks ago
We\\\\\\\'re hiring a senior marketing leader to own Meela\\\\\\\'s story and drive go-to-market execution. This role spans brand, storytelling, GTM strategy, · Partner with Sales and Leadership to define and execute Meela's GTM strategy across branding, messaging, · campaigns, · ...
1 week ago
We are seeking an ambitious Marketing Director to join our rapidly growing team.This role is critical to driving our continued growth and shaping how our brand is experienced across all channels. · ...
2 weeks ago
NYC Alliance Company LLC is seeking a visionary and strategic Director of Marketing to lead our marketing efforts and elevate our brand presence in the market. · ...
3 weeks ago
+ Comic Relief believes comedy can move culture and change the world. · + We use its power to shift perspectives and bring people together to help end childhood poverty. · Job Summary · Candidates should be based in the NY metro area. · We are a hybrid organization and work three ...
1 month ago
This newly created Marketing Director will report to the Founders and be responsible for oversight of all marketing strategy. · ...
1 month ago
EPM Scientific is partnered with a rapidly expanding medical device company transforming the future of minimally invasive surgical innovation. · ...
1 week ago
We are partnering with a fast-growing housing and real estate platform to hire a Director of Marketing to build and lead the company's marketing function at a pivotal stage of growth. · This is a foundational role for a strategic, execution-oriented marketing leader who understan ...
1 month ago
Job Type · Full-time · Description · Ready for more than just a job? Build a career with purpose. · At Lactalis in the USA, we're committed to providing meaningful opportunities for our people to learn, grow, and thrive—whether you're just starting your journey with us or looking ...
1 day ago
The Marketing Director will lead the Président brand and Imported Portfolio for Lactalis American Group in USA with strong focus on accelerating growth across key categories. · This role will spearhead strategies to drive brand business growth, increase market share, drive profit ...
1 month ago