Senior Marketing Communications Leader - Columbus, United States - Hexion

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Senior Marketing Communications Leader Date:

Feb 13, 2024 Location:

Columbus, OH, US Company Overview Grounded by a history that is deeply rooted in innovation, Hexion is a global employer committed to building and protecting the future by producing innovative performance materials.

Our materials are the building blocks for critical industries, including construction, agriculture, energy, automotive, and infrastructure protection.

Everywhere you look, you will find our materials and people at work to help customers make products that are stronger, safer, and cleaner.

When you work for Hexion, you'll join a team that is committed to operating safely and with integrity to build a more sustainable future for all, our associates, our customers, and the communities where we live and work.

Position Overview Hexion is seeking a Senior Marketing Communications Leader to lead our marketing and communications teams as they create compelling messaging strategies, high-impact content, and effective event, social and PR campaigns.

A key member of Hexion's commercial team, this individual will be responsible for improving brand awareness, enhancing market positioning, and delivering effective messaging across various channels.

The role will report to the Chief Commercial Officer and will deliver high-quality leads, build strong customer engagement, and foster new business growth.

Job Responsibilities Strategy, Planning and Execution Develop and execute integrated marketing strategies that are aligned with company strategies and enable the global businesses to achieve their growth objectives.

Plan, budget and oversee all marketing activities. Manage a content and event calendar to ensure a consistent information flow and cohesive planning across all businesses.

Oversee a team of direct reports and maintain a high level of project management related to the rollout and execution of marketing activities.

Collaborate with commercial and IT teams to design, implement and maintain tools and systems that automate marketing, streamline workflows and enable data-driven analytics.

Messaging, Collateral & Branding Work with commercial, product and strategic marketing teams to establish and/or refine the company's brand messaging, key value propositions and market differentors.

Manage, develop and control the brand in all media (internally and externally)and ensure consistency across all channels. Develop and maintain brand standards and ensure compliance messaging alignment across all channels, functions, businesses and regions. Oversee the company's social media presence across platforms ensuring consistent messaging, driving engagement, increasing followership and promoting brand advocacy. Analyze online and social media metrics to derive insights and refine the strategy for improved brand impact.

Develop and oversee the creation of compelling content including blog posts, sell sheets, brochures, white papers, articles, case studies, etc.

Collaborate with SMEs as needed to distill technical information into accessible and engaging content for target audiences.

Work closely with commercial, ATM and product teams to develop product positioning and messaging strategies for new and existing offerings.

Lead the planning, coordination and execution of global events and trade shows to enhance brand visibility and engagement, including development of comprehensive event strategies (pre-event, on-site and post-event) to maximize impact and ROI.

PR, Corporate Relations and Crisis Communications Serve as the company's media and crisis communications spoke