ABM Manager - Alpharetta, United States - UpRoar Partners LLC

Description

We are seeking a dynamic and results-oriented Account-Based Marketing (ABM) Manager. As an ABM Manager, you will play a pivotal role in developing and executing targeted marketing strategies to engage key accounts, drive revenue growth, and strengthen customer relationships. The ideal candidate possesses a strategic mindset, a deep understanding of B2B marketing, and a proven track record of implementing successful ABM campaigns.

Requirements:

• 4+ years B2B marketing experience
• 2+ years experience working in an account-based marketing role.
• Experience developing and executing strategies around high-value target accounts and coordinating marketing plans with sales teams.
• Great communication; written and verbal.

Top Responsibilities:

• Develop and execute ABM strategies aligned with the companies objectives.
• Identify high-value target accounts and create personalized marketing plans for each account.
• Track KPIs such as account engagement, conversation rates and pipeline growth to assess the impact of ABM efforts.
• Building account playbooks and putting them into motion, coordinating with Marketing, Sales and Alliance teams.
• Working with content team, on personalizing nurture email plays.
• Collaborate with the Field, Paid Media and BD teams to execute integrated account plays and campaigns.