- Help advertisers succeed in brand objectives, measuring their media outcomes, meeting their marketing objectives and growing their businesses by working cross-functionally with many internal teams to land a portfolio of brand measurement solutions that drive results.
- Combine quantitative and qualitative research with deep expertise in brand ads and measurement to identify industry trends, unmet advertiser needs and growth opportunities. Apply these learnings to inform the brand ads product priorities and roadmap.
- Lead commercialization of new solutions. Partner with internal teams like product and sales to test early stage features, assess product market fit, collect customer feedback and measure impact.
- Develop and deploy global go-to market strategies that grow adoption of Snapchat's brand solutions. This includes: customer segmentation and opportunity sizing, product positioning & customer education, internal and external communications, activation plans and success metrics. Secure requisite cross-functional alignment throughout the process.
- Provide strategic guidance and support during all phases of the sales cycle. Proactively identify and implement process improvements that reduce friction and improve results.
- Familiarity with brand ads and innovation concepts and practices
- Expertise in helping advertisers navigate the ads ecosystem, given the number of privacy-driven regulatory and ecosystem changes
- Experience working with a variety of ads brand measurement tools & techniques such as brand lift experiments and/or media mix modeling
- Excellent written and verbal communication
- Strong problem-solving skills, complemented by an ability to take initiative, drive progress and work autonomously
- Comfort with ambiguity, dependencies and heavy cross-functional collaboration
- Ability to transform complex and nuanced concepts into simple actionable tasks
- Bachelor's degree or equivalent years of experience
- 5+ years of industry experience in product marketing, internet technology, or other relevant digital marketing work
- Experience working with third-party providers within the ads ecosystem (e.g. MMM, brand lift providers, etc)
- Experience working with media agencies focused on improving brand effectiveness metrics on behalf of their advertisers
- Track record of success overseeing multiple products throughout their entire lifecycle, including scaling adoption
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Product Marketing Manager, Brand Ads - New York, United States - Snap Inc.
Description
Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company's three core products are Snapchat , a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio , an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles .
The Product Marketing team uses creativity, market research, and insights to optimize and inspire roadmaps for products across Snap Inc. This team of Product Marketers works in a highly collaborative environment to lay the foundation for product and deliver go-to-market strategies that demonstrate the role Snapchat plays in the lives of our community and helping businesses grow.
We're looking for a Product Marketing Manager to join our Ads Product team at Snap Inc
What you'll do:
Knowledge, Skills & Abilities:
Minimum Qualifications:
Preferred Qualifications:
"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a "default together" approach and expect our team members to work in an office 4+ days per week.
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets. If you have a disability or special need that requires accommodation, please don't be shy and contact us at accommodations-
Our Benefits : Snap Inc. is its own community, so we've got your back We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap's long-term success
Compensation
In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These pay zones may be modified in the future.
Zone A (CA, WA, NYC) :
The base salary range for this position is $168,000-$252,000 annually.
Zone B :
The base salary range for this position is $160,000-$239,000 annually.
Zone C :
The base salary range for this position is $143,000-$214,000 annually.
This position is eligible for equity in the form of RSUs.
