marketing operations specialist - Atlanta, United States - Home Depot

    Home Depot background
    Description

    Position Purpose:
    The Marketing Support Specialist supports development & tracking of strategic marketing goals by department.

    The Marketing Support Specialist will provide reporting / analysis, project management support, and centralized tracking to support cross-functional marketing initiatives.


    Key Responsibilities:

    • 20% Collaboration - Collaborate with Retail Media Partner Management and Audience Marketing to execute aggregate reporting & analysis on vendor campaign performance for readouts with supervisor & broader merchandising organization
    • 30% Competitive Activity - Track and report on competitive activity, aggregate marketing performance, budget deployment, and progress against strategic priorities by week for assigned department(s) and provide summarized reports to support strategy development
    • 10% Manage Promotions - Manage internal promo generation/calendar & barcode management processes for assigned department(s), may include coupon process
    • 10% Promotional Coverage - Maintain centralized reference documents for promotional coverage & affected SKUs/vendors; notify internal stakeholders as needed when materials are updated
    • 5% Reporting - Report out marketing & competitive activity during internal status updates and merchant staff meetings
    • 5% Special Projects - Work on special projects as directed
    • 20% Strategy - Provide support in developing department overall strategy playbook & strategic event briefs to be leveraged by cross-functional marketing execution teams

    Direct Manager/Direct Reports:

    • This position typically reports to Senior Manager, Department Marketing
    • This position has 0 direct reports

    Travel Requirements:

    • No travel required.

    Physical Requirements:

    • Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

    Working Conditions:

    • Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

    Minimum Qualifications:

    • Must be eighteen years of age or older.
    • Must be legally permitted to work in the United States.

    Preferred Qualifications:

    • Excellent written and verbal communication skills
    • Bachelor's degree in marketing, advertising, or a business-related field
    • 1 years of relevant experience (i.e. advertising, marketing, media, social, or agency roles)
    • Experience managing projects and working with cross-functional stakeholders
    • Experience with SharePoint, PowerPoint and Excel
    • Strong organizational skills & attention to details
    • Ability to communicate clearly with teammates and supervisors in both verbal and written communications
    • An adaptive mindset and a willingness to learn new skills & processes
    • Ability to manage deadlines & milestones across multiple simultaneous projects
    • A collaborative approach and willingness to seek help as needed
    • A strategic approach to execution, including an ability to identify process improvements

    Minimum Education:

    • The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

    Minimum Years of Work Experience:

    • 1

    Competencies:

    • Action Oriented
    • Collaborates
    • Drives Engagement
    • Communicates Effectively
    • Drives Results
    • Manages Conflict

    We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

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